{"id":1365,"date":"2025-12-18T05:30:36","date_gmt":"2025-12-18T05:30:36","guid":{"rendered":"https:\/\/brandbuddiess.com\/?p=1365"},"modified":"2026-01-15T06:49:18","modified_gmt":"2026-01-15T06:49:18","slug":"create-once-distribute-smartly-times-networks-ashish-sehgal-on-building-content-at-scale","status":"publish","type":"post","link":"https:\/\/brandbuddiess.com\/?p=1365","title":{"rendered":"\u201cCreate Once, Distribute Smartly\u201d: Times Network\u2019s Ashish Sehgal on Building Content at Scale"},"content":{"rendered":"\n<p>In an era of fragmented audiences and platform-first consumption, <strong>Ashish Sehgal, CEO of Times Network<\/strong>, believes the future of media lies in a simple but powerful principle: <em>create once, distribute intelligently<\/em>. According to Sehgal, content today must be designed with adaptability in mind, allowing it to travel seamlessly across formats, languages, and platforms without losing its core impact.<\/p>\n\n\n\n<p>He explains that audiences no longer consume content in a single, predictable way. A news story might begin as a television bulletin, evolve into short-form digital clips, become a social media conversation, and finally live on as an on-demand video or podcast. \u201cThe challenge is not content creation alone,\u201d Sehgal notes, \u201cbut <strong>how efficiently that content is repurposed and distributed to meet audiences where they already are<\/strong>.\u201d<\/p>\n\n\n\n<p>Sehgal emphasizes that smart distribution is driven by <strong>data, platform insights, and audience behavior<\/strong>, not guesswork. Understanding when, where, and how users engage allows networks to extend the life of a single piece of content while maximizing reach and relevance. This approach also helps media organizations maintain consistency in messaging while catering to diverse consumption habits.<\/p>\n\n\n\n<p>He also points to technology and AI as key enablers in this strategy, helping streamline workflows, automate content adaptation, and personalize distribution at scale. By combining editorial strength with tech-led efficiencies, media houses can remain agile without compromising credibility.<\/p>\n\n\n\n<p>For Times Network, this philosophy ensures that quality journalism travels beyond traditional television screens and resonates across digital-first ecosystems. As Sehgal puts it, <strong>the real win lies not in creating more content, but in making existing content work harder, smarter, and wider<\/strong> in a rapidly evolving media landscape.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In an era of fragmented audiences and platform-first consumption, Ashish Sehgal, CEO of Times Network, believes the future of media lies in a simple but powerful principle: create once, distribute intelligently. According to Sehgal, content today must be designed with adaptability in mind, allowing it to travel seamlessly across formats, languages, and platforms without losing&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1366,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,5],"tags":[],"class_list":["post-1365","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-politics","category-tech"],"_links":{"self":[{"href":"https:\/\/brandbuddiess.com\/index.php?rest_route=\/wp\/v2\/posts\/1365","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandbuddiess.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandbuddiess.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandbuddiess.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/brandbuddiess.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1365"}],"version-history":[{"count":1,"href":"https:\/\/brandbuddiess.com\/index.php?rest_route=\/wp\/v2\/posts\/1365\/revisions"}],"predecessor-version":[{"id":1367,"href":"https:\/\/brandbuddiess.com\/index.php?rest_route=\/wp\/v2\/posts\/1365\/revisions\/1367"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandbuddiess.com\/index.php?rest_route=\/wp\/v2\/media\/1366"}],"wp:attachment":[{"href":"https:\/\/brandbuddiess.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1365"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandbuddiess.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1365"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandbuddiess.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1365"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}