{"id":1371,"date":"2025-12-19T06:11:41","date_gmt":"2025-12-19T06:11:41","guid":{"rendered":"https:\/\/brandbuddiess.com\/?p=1371"},"modified":"2025-12-19T06:11:41","modified_gmt":"2025-12-19T06:11:41","slug":"shark-tank-india-at-five-sony-scales-the-franchise-across-tv-ott-and-connected-screens","status":"publish","type":"post","link":"https:\/\/brandbuddiess.com\/?p=1371","title":{"rendered":"Shark Tank India at Five: Sony Scales the Franchise Across TV, OTT and Connected Screens"},"content":{"rendered":"\n<p>As <em>Shark Tank India<\/em> completes five successful years, Sony Pictures Networks India is doubling down on scale, expanding the franchise\u2019s presence across television, OTT platforms and connected screens. What began as a localized adaptation of the global format has now evolved into one of India\u2019s most influential business reality shows, shaping conversations around entrepreneurship, innovation and startup culture.<\/p>\n\n\n\n<p>Over the years, <em>Shark Tank India<\/em> has built a strong multi-generational audience base, driven by compelling storytelling, relatable founders and celebrity investors who resonate with viewers. Sony has leveraged this popularity by ensuring the show reaches audiences wherever they consume content\u2014be it linear TV, SonyLIV\u2019s OTT ecosystem or connected TV devices.<\/p>\n\n\n\n<p>The network\u2019s strategy focuses on creating a seamless viewing experience across platforms while maximizing reach and engagement. Beyond episodic broadcasts, Sony has amplified the show\u2019s footprint through short-form clips, digital-first content, and social media integrations that keep conversations alive long after episodes air.<\/p>\n\n\n\n<p>As the franchise matures, Sony sees <em>Shark Tank India<\/em> not just as a television property but as a scalable IP with long-term value. With deeper digital integrations, brand partnerships and cross-screen distribution, the network aims to strengthen its leadership in the business-entertainment space.<\/p>\n\n\n\n<p>At five, <em>Shark Tank India<\/em> stands as a testament to Sony\u2019s content-led growth strategy\u2014one that blends mass appeal with digital innovation, ensuring the show continues to inspire India\u2019s next generation of entrepreneurs across every screen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As Shark Tank India completes five successful years, Sony Pictures Networks India is doubling down on scale, expanding the franchise\u2019s presence across television, OTT platforms and connected screens. What began as a localized adaptation of the global format has now evolved into one of India\u2019s most influential business reality shows, shaping conversations around entrepreneurship, innovation&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1372,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1371","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion"],"_links":{"self":[{"href":"https:\/\/brandbuddiess.com\/index.php?rest_route=\/wp\/v2\/posts\/1371","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandbuddiess.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandbuddiess.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandbuddiess.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/brandbuddiess.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1371"}],"version-history":[{"count":1,"href":"https:\/\/brandbuddiess.com\/index.php?rest_route=\/wp\/v2\/posts\/1371\/revisions"}],"predecessor-version":[{"id":1373,"href":"https:\/\/brandbuddiess.com\/index.php?rest_route=\/wp\/v2\/posts\/1371\/revisions\/1373"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandbuddiess.com\/index.php?rest_route=\/wp\/v2\/media\/1372"}],"wp:attachment":[{"href":"https:\/\/brandbuddiess.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1371"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandbuddiess.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1371"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandbuddiess.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1371"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}