{"id":1538,"date":"2026-02-04T06:32:54","date_gmt":"2026-02-04T06:32:54","guid":{"rendered":"https:\/\/brandbuddiess.com\/?p=1538"},"modified":"2026-02-04T06:32:54","modified_gmt":"2026-02-04T06:32:54","slug":"are-you-just-selling-products-or-building-a-brand-plum-co-founder-shankar-prasad-on-marketing-with-purpose","status":"publish","type":"post","link":"https:\/\/brandbuddiess.com\/?p=1538","title":{"rendered":"\u2018Are You Just Selling Products or Building a Brand?\u2019 Plum Co-Founder Shankar Prasad on Marketing With Purpose"},"content":{"rendered":"\n<p>In today\u2019s cluttered consumer market, simply pushing products is no longer enough\u2014and Plum co-founder Shankar Prasad believes brands must look beyond short-term sales to create lasting value. Sharing his perspective on modern brand-building, Prasad posed a sharp question to marketers: <em>\u201cIs your brand selling, or are you selling the brand?\u201d<\/em><\/p>\n\n\n\n<p>According to Prasad, the difference lies in intent. While selling focuses on transactions and discounts, building a brand is about trust, storytelling, and consistency. He emphasised that consumers today are far more aware, value-driven, and selective, making authenticity a non-negotiable factor in marketing.<\/p>\n\n\n\n<p>Drawing from Plum\u2019s journey in the beauty and personal care space, Prasad explained how the brand prioritised clear values, honest communication, and community engagement over aggressive sales tactics. From transparency in ingredients to cruelty-free positioning, Plum\u2019s focus has been on aligning what the brand says with what it actually does.<\/p>\n\n\n\n<p>Prasad also highlighted the role of content and culture in shaping perception. In an age dominated by social media, he believes brands that invest in meaningful narratives and long-term relationships will outlast those chasing viral moments and quick conversions.<\/p>\n\n\n\n<p>As competition intensifies across categories, Prasad\u2019s message serves as a timely reminder for businesses: real growth comes when the brand speaks for itself. Because when done right, it\u2019s not the salesperson\u2014but the brand\u2014that does the selling.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In today\u2019s cluttered consumer market, simply pushing products is no longer enough\u2014and Plum co-founder Shankar Prasad believes brands must look beyond short-term sales to create lasting value. Sharing his perspective on modern brand-building, Prasad posed a sharp question to marketers: \u201cIs your brand selling, or are you selling the brand?\u201d According to Prasad, the difference&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1539,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1538","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion"],"_links":{"self":[{"href":"https:\/\/brandbuddiess.com\/index.php?rest_route=\/wp\/v2\/posts\/1538","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandbuddiess.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandbuddiess.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandbuddiess.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/brandbuddiess.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1538"}],"version-history":[{"count":1,"href":"https:\/\/brandbuddiess.com\/index.php?rest_route=\/wp\/v2\/posts\/1538\/revisions"}],"predecessor-version":[{"id":1540,"href":"https:\/\/brandbuddiess.com\/index.php?rest_route=\/wp\/v2\/posts\/1538\/revisions\/1540"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandbuddiess.com\/index.php?rest_route=\/wp\/v2\/media\/1539"}],"wp:attachment":[{"href":"https:\/\/brandbuddiess.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1538"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandbuddiess.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1538"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandbuddiess.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1538"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}