{"id":299,"date":"2021-08-15T05:46:18","date_gmt":"2021-08-15T05:46:18","guid":{"rendered":"http:\/\/localhost\/blaze\/news-block-pro\/inspire-you-in-fitness-copy\/"},"modified":"2025-11-21T10:45:31","modified_gmt":"2025-11-21T10:45:31","slug":"mobile-lunch-accidently-company","status":"publish","type":"post","link":"https:\/\/brandbuddiess.com\/?p=299","title":{"rendered":"How Naina Parekh Built EUME into a Premium Travel Powerhouse: A Journey of Vision, Instinct &amp; Innovation"},"content":{"rendered":"\n<p>Naina Parekh\u2019s journey with EUME is a story of instinct, resilience, and a clear vision of what modern travel should feel like. What started as a simple desire to create meaningful, purposeful products has grown into one of India\u2019s most recognized premium travel and lifestyle brands\u2014proving that strong intuition, backed by smart execution, can reshape an entire category.<\/p>\n\n\n\n<p>When Parekh entered the travel accessories space, it was dominated by utility-first products that rarely offered personality, comfort, or style. She saw a gap: travellers weren\u2019t just looking for bags\u2014they wanted thoughtfully designed companions that matched their lifestyle. This insight became the foundation of EUME, a brand built around innovation, ergonomic design, and aesthetics.<\/p>\n\n\n\n<div class=\"wp-block-cover is-light\"><img decoding=\"async\" class=\"wp-block-cover__image-background wp-image-621\" alt=\"\" src=\"https:\/\/demo.blazethemes.com\/digital-newspaper-five\/wp-content\/uploads\/sites\/161\/2021\/08\/StockSnap_KBOD9J4BOT-min-scaled-1.jpg\" data-object-fit=\"cover\"\/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-large-font-size\"><\/p>\n\n\n\n<p class=\"has-text-align-center\">Under her leadership, EUME has introduced products that balance functionality with fashion\u2014from backpacks engineered for comfort to travel essentials crafted with premium materials. Parekh\u2019s approach has always been rooted in understanding consumer behaviour. Instead of trends, she follows instinct: What do people truly need? What makes their journeys smoother? How can a product reflect personality yet remain practical?<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/brandbuddiess.com\/wp-content\/uploads\/2021\/08\/df19c8159daf8cf9c96e81c7f643d428.jpeg\" alt=\"\" class=\"wp-image-1114 size-full\" srcset=\"https:\/\/brandbuddiess.com\/wp-content\/uploads\/2021\/08\/df19c8159daf8cf9c96e81c7f643d428.jpeg 800w, https:\/\/brandbuddiess.com\/wp-content\/uploads\/2021\/08\/df19c8159daf8cf9c96e81c7f643d428-300x169.jpeg 300w, https:\/\/brandbuddiess.com\/wp-content\/uploads\/2021\/08\/df19c8159daf8cf9c96e81c7f643d428-768x432.jpeg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-drop-cap has-cyan-bluish-gray-background-color has-background has-normal-font-size\">Her leadership style blends creativity with discipline. Parekh encourages experimentation within the brand while maintaining sharp focus on quality and sustainability. EUME\u2019s rise is also shaped by her powerful belief in storytelling\u2014building a brand that speaks to travellers who value experiences over possessions.<\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:37px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\"><\/div>\n\n\n\n<p class=\"has-white-color has-text-color\"><\/p>\n\n\n\n<p>Today, EUME stands as a symbol of premium, purpose-driven travel. Its success reflects the values Parekh champions: innovation, intuition, and impact.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-black-color has-cyan-bluish-gray-background-color has-text-color has-background\">From reimagining everyday travel gear to inspiring a new generation of design-led entrepreneurs, Naina Parekh\u2019s journey shows how far a leader can go when instinct becomes the driving force\u2014and impact follows naturally.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Naina Parekh\u2019s journey with EUME is a story of instinct, resilience, and a clear vision of what modern travel should feel like. What started as a simple desire to create meaningful, purposeful products has grown into one of India\u2019s most recognized premium travel and lifestyle brands\u2014proving that strong intuition, backed by smart execution, can reshape&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1114,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[14,17,20],"class_list":["post-299","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech","tag-gadget","tag-mobile","tag-technology"],"_links":{"self":[{"href":"https:\/\/brandbuddiess.com\/index.php?rest_route=\/wp\/v2\/posts\/299","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandbuddiess.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandbuddiess.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandbuddiess.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/brandbuddiess.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=299"}],"version-history":[{"count":2,"href":"https:\/\/brandbuddiess.com\/index.php?rest_route=\/wp\/v2\/posts\/299\/revisions"}],"predecessor-version":[{"id":1175,"href":"https:\/\/brandbuddiess.com\/index.php?rest_route=\/wp\/v2\/posts\/299\/revisions\/1175"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandbuddiess.com\/index.php?rest_route=\/wp\/v2\/media\/1114"}],"wp:attachment":[{"href":"https:\/\/brandbuddiess.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=299"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandbuddiess.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=299"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandbuddiess.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=299"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}