{"id":311,"date":"2021-08-15T05:51:40","date_gmt":"2021-08-15T05:51:40","guid":{"rendered":"http:\/\/localhost\/blaze\/news-block-pro\/mobile-lunch-accidently-company-copy-2\/"},"modified":"2025-11-21T10:46:02","modified_gmt":"2025-11-21T10:46:02","slug":"new-innovation-chipset-development","status":"publish","type":"post","link":"https:\/\/brandbuddiess.com\/?p=311","title":{"rendered":"Utkal amrita Celebrates Odisha\u2019s Heritage in Style at Bhubaneswar Runway Week"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p class=\"has-drop-cap\">Utkalamrita, a fashion brand deeply rooted in Odisha\u2019s rich textile and cultural heritage, made a powerful impression at <strong>Bhubaneswar Runway Week Season 10<\/strong>, where it debuted its \u201cDivyachitra Collection\u201d on the ramp. Under the creative direction of Amrita Sabat, the collection offered a contemporary spin on traditional Odia art forms \u2014 particularly <strong>Pattachitra<\/strong>, a form of classical painting \u2014 by weaving mythological tales from the <strong>Ramayana<\/strong> into luxurious sarees using golden line art.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><\/p>\n<\/blockquote>\n\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<p class=\"has-white-color has-text-color\"><\/p>\n\n\n\n<p>The show, held at the WelcomHotel by ITC, featured prominent figures from Odisha\u2019s cultural and entertainment world. Renowned <strong>Odissi dancer Saswat Joshi<\/strong> and Ollywood actress <strong>Jagruti Rath<\/strong> walked the ramp, bringing an air of elegance and authenticity to Utkalamrita\u2019s tribute to Odisha\u2019s stories. <\/p>\n\n\n\n<p>At its core, Utkalamrita\u2019s vision is about more than fashion \u2014 it\u2019s a celebration of <strong>Odisha\u2019s weavers, artisans, and traditional crafts<\/strong>. Through this runway showcase, the brand reinforced its commitment to preserving local handlooms while elevating them for a modern audience.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-black-color has-cyan-bluish-gray-background-color has-text-color has-background\">The runway debut marks a significant milestone for Utkalamrita, which has already created a name for itself by curating Odisha\u2019s <strong>GI-tagged<\/strong> heritage products \u2014 including handloom textiles, Pattachitra art, and other traditional crafts.  Designers and fashion insiders say that presentations like these are helping to reestablish Odisha\u2019s craft traditions in high fashion, bridging the gap between heritage and contemporary style.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Utkalamrita, a fashion brand deeply rooted in Odisha\u2019s rich textile and cultural heritage, made a powerful impression at Bhubaneswar Runway Week Season 10, where it debuted its \u201cDivyachitra Collection\u201d on the ramp. Under the creative direction of Amrita Sabat, the collection offered a contemporary spin on traditional Odia art forms \u2014 particularly Pattachitra, a form&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1107,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[14,17,20],"class_list":["post-311","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech","tag-gadget","tag-mobile","tag-technology"],"_links":{"self":[{"href":"https:\/\/brandbuddiess.com\/index.php?rest_route=\/wp\/v2\/posts\/311","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandbuddiess.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandbuddiess.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandbuddiess.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/brandbuddiess.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=311"}],"version-history":[{"count":3,"href":"https:\/\/brandbuddiess.com\/index.php?rest_route=\/wp\/v2\/posts\/311\/revisions"}],"predecessor-version":[{"id":1178,"href":"https:\/\/brandbuddiess.com\/index.php?rest_route=\/wp\/v2\/posts\/311\/revisions\/1178"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandbuddiess.com\/index.php?rest_route=\/wp\/v2\/media\/1107"}],"wp:attachment":[{"href":"https:\/\/brandbuddiess.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=311"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandbuddiess.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=311"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandbuddiess.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=311"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}