{"id":313,"date":"2021-08-15T05:51:47","date_gmt":"2021-08-15T05:51:47","guid":{"rendered":"http:\/\/localhost\/blaze\/news-block-pro\/mobile-lunch-accidently-company-copy-4\/"},"modified":"2025-11-21T10:47:52","modified_gmt":"2025-11-21T10:47:52","slug":"sony-alpha-a6000","status":"publish","type":"post","link":"https:\/\/brandbuddiess.com\/?p=313","title":{"rendered":"Instamart &amp; FoodPharmer Bring Mumbai\u2019s First \u2018Protein Tapri\u2019 to Life Through Viral Fitness Meme"},"content":{"rendered":"\n<p>Mumbai recently saw the launch of its <strong>very first \u201cProtein Tapri,\u201d<\/strong> a quirky pop-up created by Instamart and nutrition influencer <strong>FoodPharmer<\/strong> (Revant Himatsingka). The concept \u2014 inspired by a trending fitness meme \u2014 blended Mumbai\u2019s iconic roadside \u201ctapri\u201d culture with high-protein foods, drawing big crowds, especially on a college campus.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\"><\/div>\n\n\n\n<p class=\"has-white-color has-text-color\"><\/p>\n\n\n\n<p>Set up at <strong>VESIT College<\/strong>, the pop-up served up protein-packed versions of street snacks: drinkable \u201ckullad\u201d shakes, sprouts-based bhel, and protein-rich cookies.  The design and menu cleverly married local chai-stall nostalgia with modern nutrition trends, making it a hit among students and fitness enthusiasts alike. <\/p>\n\n\n\n<p>FoodPharmer, whose brand <em>Only What\u2019s Needed (OWN)<\/em> was featured at the stall, joined hands with Instamart to bring more visibility to his protein line. The event wasn\u2019t just about sampling \u2014 it also turned into a social moment, with long queues, video-worthy interactions, and plenty of social media buzz.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-black-color has-cyan-bluish-gray-background-color has-text-color has-background\">By turning a meme-worthy idea into a real-world activation, Instamart is reinforcing its commitment to building a curated <strong>protein section<\/strong> on its quick-commerce platform, while FoodPharmer strengthens his connection with his audience in a fun, experiential way.<\/p>\n\n\n\n<p>In short, what started as internet humor has become a playful but purposeful effort \u2014 championing nutrition and community, all served up in a kullad.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mumbai recently saw the launch of its very first \u201cProtein Tapri,\u201d a quirky pop-up created by Instamart and nutrition influencer FoodPharmer (Revant Himatsingka). The concept \u2014 inspired by a trending fitness meme \u2014 blended Mumbai\u2019s iconic roadside \u201ctapri\u201d culture with high-protein foods, drawing big crowds, especially on a college campus. Set up at VESIT College,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1100,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[14,17,20],"class_list":["post-313","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tech","tag-gadget","tag-mobile","tag-technology"],"_links":{"self":[{"href":"https:\/\/brandbuddiess.com\/index.php?rest_route=\/wp\/v2\/posts\/313","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandbuddiess.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandbuddiess.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandbuddiess.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/brandbuddiess.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=313"}],"version-history":[{"count":2,"href":"https:\/\/brandbuddiess.com\/index.php?rest_route=\/wp\/v2\/posts\/313\/revisions"}],"predecessor-version":[{"id":1182,"href":"https:\/\/brandbuddiess.com\/index.php?rest_route=\/wp\/v2\/posts\/313\/revisions\/1182"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandbuddiess.com\/index.php?rest_route=\/wp\/v2\/media\/1100"}],"wp:attachment":[{"href":"https:\/\/brandbuddiess.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=313"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandbuddiess.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=313"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandbuddiess.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=313"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}