{"id":338,"date":"2021-08-15T11:29:50","date_gmt":"2021-08-15T11:29:50","guid":{"rendered":"http:\/\/localhost\/blaze\/news-block-pro\/focus-shifts-for-athletics-copy\/"},"modified":"2025-11-21T10:45:16","modified_gmt":"2025-11-21T10:45:16","slug":"focus-shifts-for-athletics-copy","status":"publish","type":"post","link":"https:\/\/brandbuddiess.com\/?p=338","title":{"rendered":"Vishal Kaul Promoted to Senior Director &amp; Head of Marketing for Pro Kabaddi League at JioStar"},"content":{"rendered":"\n<p>JioStar has elevated <strong>Vishal Kaul<\/strong> to the role of <strong>Senior Director and Head of Marketing for the Pro Kabaddi League (PKL)<\/strong>, according to a recent company announcement.<\/p>\n\n\n\n<p>Kaul assumes his new responsibilities after serving as Associate Director, Head of Marketing for PKL under Mashal Sports for more than two years.  Backed by a strong background in sports and media marketing, Kaul brings over a decade of experience across brand strategy, media planning, and integrated campaigns.<\/p>\n\n\n\n<div class=\"wp-block-cover is-light\"><img decoding=\"async\" class=\"wp-block-cover__image-background wp-image-638\" alt=\"\" src=\"https:\/\/demo.blazethemes.com\/digital-newspaper-five\/wp-content\/uploads\/sites\/161\/2021\/08\/StockSnap_FBPM4WF6LQ-min-scaled-1.jpg\" data-object-fit=\"cover\"\/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-large-font-size\"><\/p>\n\n\n\n<p class=\"has-text-align-center\">Before joining Mashal Sports, Kaul worked with <strong>Disney Star<\/strong> for nearly eight years in various marketing roles, including at Star Sports. His earlier work also includes stints at major agencies and media companies like <strong>Ogilvy &amp; Mather<\/strong>, <strong>Times Network<\/strong>, and <strong>Percept\/H<\/strong>.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/brandbuddiess.com\/wp-content\/uploads\/2021\/08\/e4ac3942c6be44965a911e30ff264231-1.jpeg\" alt=\"\" class=\"wp-image-1091 size-full\" srcset=\"https:\/\/brandbuddiess.com\/wp-content\/uploads\/2021\/08\/e4ac3942c6be44965a911e30ff264231-1.jpeg 800w, https:\/\/brandbuddiess.com\/wp-content\/uploads\/2021\/08\/e4ac3942c6be44965a911e30ff264231-1-300x169.jpeg 300w, https:\/\/brandbuddiess.com\/wp-content\/uploads\/2021\/08\/e4ac3942c6be44965a911e30ff264231-1-768x432.jpeg 768w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-drop-cap has-cyan-bluish-gray-background-color has-background has-normal-font-size\">In his expanded role at JioStar, Kaul will now lead the marketing strategy for PKL Season 12 and beyond, overseeing brand positioning, campaign execution, and partnership development. This promotion reflects JioStar\u2019s commitment to strengthening the marketing muscle of one of India\u2019s fastest-growing sports leagues, especially as it continues to bring in new sponsors and scale its broadcast and digital reach.<\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:37px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<p class=\"has-white-color has-text-color\"><\/p>\n\n\n\n<p>With Season 12 under way \u2014 featuring a refreshed format and expanded sponsor roster \u2014 Kaul\u2019s leadership is expected to play a key role in driving fan engagement and unlocking further commercial potential for PKL.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-black-color has-cyan-bluish-gray-background-color has-text-color has-background\">Vishal Kaul\u2019s promotion signals JioStar\u2019s confidence in his ability to steer the Pro Kabaddi League\u2019s marketing strategy during a critical growth phase. With his deep experience and proven track record, he is well-positioned to strengthen the league\u2019s brand, connect with more fans, and help PKL scale even further.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>JioStar has elevated Vishal Kaul to the role of Senior Director and Head of Marketing for the Pro Kabaddi League (PKL), according to a recent company announcement. Kaul assumes his new responsibilities after serving as Associate Director, Head of Marketing for PKL under Mashal Sports for more than two years. Backed by a strong background&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1090,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[13,15],"class_list":["post-338","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sports","tag-football","tag-international"],"_links":{"self":[{"href":"https:\/\/brandbuddiess.com\/index.php?rest_route=\/wp\/v2\/posts\/338","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandbuddiess.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandbuddiess.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandbuddiess.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/brandbuddiess.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=338"}],"version-history":[{"count":2,"href":"https:\/\/brandbuddiess.com\/index.php?rest_route=\/wp\/v2\/posts\/338\/revisions"}],"predecessor-version":[{"id":1173,"href":"https:\/\/brandbuddiess.com\/index.php?rest_route=\/wp\/v2\/posts\/338\/revisions\/1173"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandbuddiess.com\/index.php?rest_route=\/wp\/v2\/media\/1090"}],"wp:attachment":[{"href":"https:\/\/brandbuddiess.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=338"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandbuddiess.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=338"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandbuddiess.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=338"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}