{"id":363,"date":"2021-08-16T06:07:50","date_gmt":"2021-08-16T06:07:50","guid":{"rendered":"http:\/\/localhost\/blaze\/news-block-pro\/a-new-exhibition-celebrating-is-coming-copy-2\/"},"modified":"2025-11-21T06:00:28","modified_gmt":"2025-11-21T06:00:28","slug":"rating-20-movie-makeovers","status":"publish","type":"post","link":"https:\/\/brandbuddiess.com\/?p=363","title":{"rendered":"Gatorade Backs F1 ACADEMY Rising Star Lisa Billard in Groundbreaking Performance Partnership"},"content":{"rendered":"\n

Purchase, NY \/ London \u2013 20 November 2025<\/strong> \u2014 Gatorade today announced a strategic new partnership with F1 ACADEMY and 16-year-old French rookie driver Lisa Billard<\/strong>, marking a strong commitment to nurturing performance support for young female athletes. <\/p>\n\n\n\n

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Fueling the Future of Women\u2019s Motorsport<\/h3>\n\n\n\n

The deal comes under Gatorade\u2019s Fuel Tomorrow<\/strong> initiative, which is aimed at supporting youth participation in sport \u2014 especially among women \u2014 through science-driven hydration, nutrition, and performance resources. As part of the partnership, Gatorade will work directly with Lisa to tailor her training regimen using insights from the Gatorade Sports Science Institute (GSSI)<\/strong>. <\/p>\n\n\n\n

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Performance Support, Not Just Sponsorship<\/h3>\n\n\n\n

Gatorade\u2019s backing goes far beyond a logo on Lisa\u2019s race suit or car:<\/p>\n\n\n\n

    \n
  • Sweat testing<\/strong> to understand her individual hydration profile<\/li>\n\n\n\n
  • Personalized hydration and nutrition plans<\/strong> aligned with her racing demands <\/li>\n\n\n\n
  • Recovery protocols<\/strong> to help her bounce back effectively between sessions <\/li>\n\n\n\n
  • A three-day performance immersion<\/strong> in January 2026 \u2014 Lisa will train at the GSSI lab at IMG Academy to deepen her understanding of the science behind her performance. <\/li>\n<\/ul>\n\n\n\n
    \n\n\n\n

    Lisa\u2019s Rapid Rise<\/h3>\n\n\n\n

    At just 16, Lisa Billard is already drawing attention in motorsport. She won the Women\u2019s title in the 2025 French F4 Championship<\/strong> at Le Mans and became the first female race-winner in the French Junior Karting Championship<\/strong>. <\/p>\n\n\n\n

    She impressed during the F1 Academy rookie test and even made a wildcard appearance in the Singapore race.Her #60 car featured a special Gatorade livery<\/strong> during the Singapore event, acknowledging Gatorade\u2019s 60th anniversary.<\/p>\n\n\n\n

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    Why This Partnership Matters<\/h3>\n\n\n\n
      \n
    • Science-led support<\/strong>: With GSSI\u2019s expertise, Lisa will receive tailored performance strategies that are often only available to elite professional athletes.<\/li>\n\n\n\n
    • Empowering female athletes early<\/strong>: Research cited by Gatorade shows that many young female athletes don\u2019t feel confident about their hydration or nutrition \u2014 this program aims to close that gap. <\/li>\n\n\n\n
    • Long-term vision<\/strong>: Gatorade is officially partnering with F1 ACADEMY through 2030, signaling a sustained commitment to developing female racing talent. <\/li>\n<\/ul>\n\n\n\n
      \n\n\n\n

      Voices from the Partnership<\/h3>\n\n\n\n

      Lisa Billard said, \u201cSingle-seater racing pushes your body to the limit. You can lose up to 4 kg of fluid, burn huge amounts of calories, and race in extremely hot temperatures. So working with Gatorade and GSSI to understand my hydration and recovery couldn\u2019t be more important. I\u2019m so excited to take on my first full F1 ACADEMY season in 2026 with their support.\u201d<\/em><\/p>\n\n\n\n

      Erick Scheel, President of PepsiCo Latin America Beverages, commented: \u201cWhen athletes get the right resources at the right time, everything changes. By giving Lisa access to science-backed tools at this pivotal stage in her career, we\u2019re empowering her potential and inspiring the next generation.\u201d<\/em> <\/p>\n\n\n\n

      \n\n\n\n

      Bigger Picture: Investing in Women\u2019s Motorsport<\/h3>\n\n\n\n

      This partnership is part of a broader collaboration: Gatorade is now an official partner of F1 ACADEMY<\/strong>, working to remove structural barriers and provide scientific support to all its drivers. <\/p>\n\n\n\n

      F1 ACADEMY managing director Susie Wolff<\/strong> praised the deal as more than a branding exercise \u2014 she emphasized that it brings \u201cworld-class hydration science and performance expertise directly to our paddock.\u201d<\/p>\n\n\n\n

      <\/p>\n\n\n\n

      <\/p>\n","protected":false},"excerpt":{"rendered":"

      Purchase, NY \/ London \u2013 20 November 2025 \u2014 Gatorade today announced a strategic new partnership with F1 ACADEMY and 16-year-old French rookie driver Lisa Billard, marking a strong commitment to nurturing performance support for young female athletes. Fueling the Future of Women\u2019s Motorsport The deal comes under Gatorade\u2019s Fuel Tomorrow initiative, which is aimed…<\/p>\n","protected":false},"author":1,"featured_media":1062,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[7,10],"class_list":["post-363","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion","tag-brands","tag-clothing"],"_links":{"self":[{"href":"https:\/\/brandbuddiess.com\/index.php?rest_route=\/wp\/v2\/posts\/363","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandbuddiess.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandbuddiess.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandbuddiess.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/brandbuddiess.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=363"}],"version-history":[{"count":1,"href":"https:\/\/brandbuddiess.com\/index.php?rest_route=\/wp\/v2\/posts\/363\/revisions"}],"predecessor-version":[{"id":1063,"href":"https:\/\/brandbuddiess.com\/index.php?rest_route=\/wp\/v2\/posts\/363\/revisions\/1063"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandbuddiess.com\/index.php?rest_route=\/wp\/v2\/media\/1062"}],"wp:attachment":[{"href":"https:\/\/brandbuddiess.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=363"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandbuddiess.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=363"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandbuddiess.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=363"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}