{"id":364,"date":"2021-08-16T06:07:53","date_gmt":"2021-08-16T06:07:53","guid":{"rendered":"http:\/\/localhost\/blaze\/news-block-pro\/a-new-exhibition-celebrating-is-coming-copy-3\/"},"modified":"2026-01-15T07:24:26","modified_gmt":"2026-01-15T07:24:26","slug":"finding-and-using-their-voice","status":"publish","type":"post","link":"https:\/\/brandbuddiess.com\/?p=364","title":{"rendered":"WPP Media Consolidates Henkel\u2019s Media Business Across Europe"},"content":{"rendered":"\n

London \/ D\u00fcsseldorf, 20 November 2025<\/strong> \u2014 WPP Media has been awarded the consolidated media business for Henkel Consumer Brands<\/strong> across 30 European markets<\/strong>, marking a major expansion of the companies\u2019 ongoing partnership.<\/p>\n\n\n\n

Under the new agreement, WPP Media will handle digital media activation for Henkel\u2019s key brands \u2014 Persil<\/strong>, Perwoll<\/strong>, Bref<\/strong>, Schwarzkopf<\/strong>, and Syoss<\/strong> \u2014 leveraging its platform and infrastructure from hubs in D\u00fcsseldorf<\/strong> and London<\/strong>.<\/p>\n\n\n\n

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What\u2019s Driving the Deal<\/h3>\n\n\n\n
    \n
  • The move expands WPP Media\u2019s footprint: previously, they managed 17 European markets for Henkel; this deal adds 13 more<\/strong>, bringing the total to 30. <\/li>\n\n\n\n
  • A key factor in Henkel\u2019s decision was WPP Open<\/strong>, WPP Media\u2019s intelligent marketing platform. The technology enables streamlined workflows, collaboration across markets, and efficient transitions for newly consolidated regions. <\/li>\n\n\n\n
  • The competitive review for this pitch, which began in June 2025<\/strong>, focused on how media operations should evolve in an AI-driven landscape<\/strong>. WPP\u2019s proposal emphasized new operating models, clarity of roles, and delivering measurable value.<\/li>\n<\/ul>\n\n\n\n
    \n\n\n\n

    How WPP Will Operate This Mandate<\/h3>\n\n\n\n
      \n
    • WPP Media will centralize digital media activation for Henkel from its offices in D\u00fcsseldorf and London. <\/li>\n\n\n\n
    • A dedicated team<\/strong> will manage the consolidated business, focused on achieving synergies, enforcing governance, and working closely with local markets to ensure regional nuances<\/strong> are addressed in media campaigns. <\/li>\n\n\n\n
    • The consolidation is not just about scale but also efficiency<\/strong>: WPP expects to drive cost savings, tighter alignment, and better performance through its unified platform. <\/li>\n<\/ul>\n\n\n\n
      \n\n\n\n

      Why It Matters<\/h3>\n\n\n\n
        \n
      • For Henkel<\/strong>, this is a strategic consolidation \u2014 unifying media operations across Europe under one media partner can lead to more consistent strategies, optimized spend, and faster activation.<\/li>\n\n\n\n
      • For WPP Media<\/strong>, winning this mandate reinforces its leading role in Europe and highlights the strength of its WPP Open platform<\/strong> in attracting large-scale, pan-regional clients.<\/li>\n\n\n\n
      • The deal also reflects a broader trend: brands are increasingly looking for media partners capable of operating at scale<\/strong>, but also deeply understanding local markets \u2014 all enabled by advanced technology.<\/li>\n<\/ul>\n\n\n\n
        \n\n\n\n

        Bottom Line:<\/strong>
        WPP Media\u2019s win of Henkel\u2019s European media business represents a significant deepening of the relationship between the two companies. By consolidating Henkel\u2019s media across 30 markets, WPP is betting on its ability to deliver efficiency, innovation, and growth \u2014 all powered by its intelligent Open platform.<\/p>\n\n\n\n

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        <\/p>\n","protected":false},"excerpt":{"rendered":"

        London \/ D\u00fcsseldorf, 20 November 2025 \u2014 WPP Media has been awarded the consolidated media business for Henkel Consumer Brands across 30 European markets, marking a major expansion of the companies\u2019 ongoing partnership. Under the new agreement, WPP Media will handle digital media activation for Henkel\u2019s key brands \u2014 Persil, Perwoll, Bref, Schwarzkopf, and Syoss…<\/p>\n","protected":false},"author":1,"featured_media":1151,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[7,10],"class_list":["post-364","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-politics","tag-brands","tag-clothing"],"_links":{"self":[{"href":"https:\/\/brandbuddiess.com\/index.php?rest_route=\/wp\/v2\/posts\/364","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandbuddiess.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandbuddiess.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandbuddiess.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/brandbuddiess.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=364"}],"version-history":[{"count":1,"href":"https:\/\/brandbuddiess.com\/index.php?rest_route=\/wp\/v2\/posts\/364\/revisions"}],"predecessor-version":[{"id":1060,"href":"https:\/\/brandbuddiess.com\/index.php?rest_route=\/wp\/v2\/posts\/364\/revisions\/1060"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandbuddiess.com\/index.php?rest_route=\/wp\/v2\/media\/1151"}],"wp:attachment":[{"href":"https:\/\/brandbuddiess.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=364"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandbuddiess.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=364"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandbuddiess.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=364"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}