{"id":56,"date":"2021-08-04T12:11:47","date_gmt":"2021-08-04T12:11:47","guid":{"rendered":"http:\/\/localhost\/blaze\/news-block-pro\/2021\/08\/04\/global-climate-change-copy\/"},"modified":"2026-01-15T07:53:42","modified_gmt":"2026-01-15T07:53:42","slug":"global-climate-change-copy","status":"publish","type":"post","link":"https:\/\/brandbuddiess.com\/?p=56","title":{"rendered":"Why CEAT Says Consistency in Cricket Partnerships Yields the Deepest Brand Recall"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>When it comes to building strong brand recognition, CEAT believes that consistency\u2014not flashiness\u2014is what truly pays off. The tyre maker, deeply rooted in Indian cricket for over three decades, argues that its long-term cricket associations have become the foundation of its brand-building strategy. <a href=\"https:\/\/www.afaqs.com\/news\/mktg\/why-ceat-says-consistency-in-cricket-partnerships-still-delivers-the-strongest-recall-10797752?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/p>\n<\/blockquote>\n\n\n\n<p class=\"has-drop-cap\">Here\u2019s a deeper dive into how CEAT\u2019s enduring cricket partnerships help the brand stay memorable and relevant:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. <strong>Low-Involvement Category Needs High Salience<\/strong><\/h3>\n\n\n\n<p>Tyres are typically not a product people think about daily\u2014a purchase happens rarely, and consideration is functional. CEAT\u2019s CMO, Lakshmi Narayanan B, emphasizes that to succeed in such a category, a brand must remain highly salient and visible.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. <strong>IPL: The Annual Brand Ritual<\/strong><\/h3>\n\n\n\n<p>CEAT treats the Indian Premier League (IPL) not just as a sponsorship, but as a yearly ritual. The company owns the \u201cStrategic Timeout\u201d\u2014a 150-second break during games\u2014which has become one of the most recognisable and consistent brand touchpoints in the tournament.<\/p>\n\n\n\n<p>Narayanan believes that by maintaining this slot year after year, CEAT strengthens its mental linkage with cricket among consumers: \u201cConsumers relate to a property as belonging to a brand. That pays rich dividends.\u201d <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. <strong>Consistency Over Competition<\/strong><\/h3>\n\n\n\n<p>Even as competitors enter or expand their presence in cricket (for example through team jersey deals), CEAT does not panic. It argues that its advantage comes not from momentary glitz, but from being a steady, dependable presence.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. <strong>Aligning Brand With Aspirations<\/strong><\/h3>\n\n\n\n<p>CEAT\u2019s marketing isn\u2019t just about cricket \u2014 it\u2019s about enabling journeys. With rising SUV ownership and greater road-travel aspirations in India, CEAT positions itself as a partner in road adventures. <br>It ties this narrative back to cricket by associating the same spirit of trust, performance, and consistency.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. <strong>Smart Use of Influencers<\/strong><\/h3>\n\n\n\n<p>For CEAT, celebrities and cricketers aren\u2019t just for glamour\u2014they are storytellers. The brand selects endorsers carefully, emphasizing consistent performance and authentic usage. <br>Narayanan points out that CEAT does not simply ask influencers to endorse; it wants them to actually use and speak honestly about the tyre. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. <strong>Media Strategy Built for Fragmentation<\/strong><\/h3>\n\n\n\n<p>In an era of fragmented media (linear TV, connected TV, mobile), CEAT\u2019s media strategy balances broad reach with targeted engagement. <br>It leverages the \u201cStrategic Timeout\u201d for high-reach, high-impact visibility and then reinforces its messaging through regional and digital formats to deepen engagement. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7. <strong>Long-Term Vision and Brand Storytelling<\/strong><\/h3>\n\n\n\n<p class=\"has-drop-cap\">CEAT doesn\u2019t run cricket ads just for short-term spikes. According to its leadership, their brand-building is deliberate, long-drawn, and built around storytelling that resonates emotionally. <br>Over the next 12\u201324 months, CEAT plans to expand its digital content ecosystem, build stronger communities, and continue anchoring its marketing around cricket. <\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><\/div>\n<\/div>\n\n\n\n<div style=\"height:37px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\"><\/div>\n\n\n\n<p class=\"has-white-color has-text-color\"><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p class=\"has-black-color has-cyan-bluish-gray-background-color has-text-color has-background\"> Lorem ipsum dolor sit amet,sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, At vero eos et accusam et justo duo dolores et ea rebum. Lorem ipsum dolor sit amet, no sea takimata sanctus est Lorem ipsum dolor sit amet. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. no sea takimata sanctus est Lorem ipsum dolor sit amet. no sea takimata sanctus est Lorem ipsum dolor sit amet. sed diam voluptua. Lorem ipsum dolor sit amet,sed diam nonumy eirmod tempor invidunt ut labore.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When it comes to building strong brand recognition, CEAT believes that consistency\u2014not flashiness\u2014is what truly pays off. The tyre maker, deeply rooted in Indian cricket for over three decades, argues that its long-term cricket associations have become the foundation of its brand-building strategy. Here\u2019s a deeper dive into how CEAT\u2019s enduring cricket partnerships help the&#8230;<\/p>\n","protected":false},"author":1,"featured_media":997,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[8],"class_list":["post-56","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-life-fitness","tag-business"],"_links":{"self":[{"href":"https:\/\/brandbuddiess.com\/index.php?rest_route=\/wp\/v2\/posts\/56","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/brandbuddiess.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brandbuddiess.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brandbuddiess.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/brandbuddiess.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=56"}],"version-history":[{"count":1,"href":"https:\/\/brandbuddiess.com\/index.php?rest_route=\/wp\/v2\/posts\/56\/revisions"}],"predecessor-version":[{"id":1184,"href":"https:\/\/brandbuddiess.com\/index.php?rest_route=\/wp\/v2\/posts\/56\/revisions\/1184"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brandbuddiess.com\/index.php?rest_route=\/wp\/v2\/media\/997"}],"wp:attachment":[{"href":"https:\/\/brandbuddiess.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=56"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brandbuddiess.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=56"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brandbuddiess.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=56"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}