Instagram has rolled out a new AI-driven feature that allows users to hear translated content in five major Indian languages. The update aims to make the platform more accessible and inclusive for India’s diverse audience, where language often influences how users consume digital content. With this feature, users can listen to translations in languages such…
New-age influencer The Rebel Kid — known for her candid, often dramatic storytelling on social media — appears to be switching allegiances. After recently highlighting Perplexity AI in a widely shared post, she is now turning to ChatGPT. In her latest reel, The Rebel Kid recounted a late-night date gone wrong. Back home, feeling alone…
Netflix-alum Srivats TS has officially joined Reliance Retail as Senior Vice President and Head of Marketing, marking a major leadership shift in the retail behemoth’s marketing team. exchange4media+2Impact On Net+2 Srivats brings nearly two decades of experience in brand building and growth marketing across India’s most dynamic consumer and tech-driven companies. Before this move, he…
Red Rock Deli — the gourmet chips brand originally from Australia — has made its Indian debut under PepsiCo, with a strategic twist: instead of launching first via traditional retail, the company is prioritizing quick-commerce platforms. afaqs!+2Business Standard+2 The Why Behind Quick-Commerce Snacking Trends Are Changing — Premium & Global Flavours are In India’s snack…
Ajay Mehta has stepped down from his position at WPP Media, marking a significant leadership change within the global marketing and communications network. Mehta, who played a key role in driving business growth, client partnerships, and strategic media planning, leaves behind a legacy of innovation and team-building. During his tenure, he helped strengthen WPP Media’s…
The Enforcement Directorate (ED) has arrested the founders of gaming platform WinZO in connection with an ongoing money-laundering investigation. As part of the probe, the agency has frozen assets worth ₹505 crore, including bank accounts, investments, and properties linked to the company and individuals under scrutiny. According to officials, the action stems from allegations that…
The Ministry of Information and Broadcasting (MIB) has extended the deadline for public comments on its proposed anti-piracy framework, giving stakeholders more time to review and respond. The move comes amid increasing conversations around protecting content creators, broadcasters, and digital platforms from mounting piracy threats across film, TV, music, and OTT sectors. The draft framework…
The ongoing friction between the Telecom Regulatory Authority of India (TRAI) and the Broadcast Audience Research Council (BARC) has sparked widespread debate within the media and advertising ecosystem. Adding to the discourse, GCPL’s chief marketing officer Harshdeep Chhabra has highlighted how the disconnect between regulatory expectations and audience measurement practices is creating “two parallel realities”…
The afaqs! BankFin 360 Awards 2025 concluded on a high note, with leading BFSI brands dominating the spotlight for their innovative marketing, digital-first communication, and customer-centric campaigns. The event celebrated excellence across banking, financial services, insurance, fintech, and payment ecosystems—sectors witnessing rapid transformation driven by technology and evolving consumer expectations. Top banks, insurers, and fintech…
Asian Paints has taken a strategic turn in its cricket marketing playbook, opting to become the ‘Colour Partner’ of the BCCI instead of pursuing traditional jersey logo branding. The decision marks a smart shift toward deeper brand association rather than fleeting on-jersey visibility. As Colour Partner, Asian Paints gains a more immersive presence across stadiums,…
