In a bold move shaking up India’s packaged food industry, clean-label brand The Whole Truth has launched a disruptive marketing campaign that calls out misleading claims in kids’ food advertising. The campaign challenges established packaged food giants and sparks an important conversation around transparent labeling, clean ingredients and responsible marketing. The Whole Truth Campaign Targets…

As the ICC T20 World Cup 2026 captures massive global attention, leading tyre manufacturer CEAT has launched a powerful, high-visibility marketing campaign directed by acclaimed filmmaker Zoya Akhtar. The campaign strategically blends cricket fever, emotional storytelling and brand positioning to maximise engagement during one of the biggest sporting events in the world. CEAT T20 World…

A growing number of Bollywood celebrities — including Shah Rukh Khan, Deepika Padukone and Hrithik Roshan — are lending their star power to property developers in Dubai, highlighting a broader marketing shift in the emirate’s real-estate sector. Their endorsements are less about cinema and more about tapping into investor psychology and cross-border market appeal. Developers…

The return of the Indian Super League (ISL) has spotlighted the evolving digital sports ecosystem, with FanCode positioning itself around deeply engaged niche audiences rather than pure scale. The platform secured exclusive global broadcast rights for the 2025–26 season, aiming to strengthen its football portfolio and expand access to the competition through a digital-first viewing…

Global pizza chain Papa John’s is sharpening its strategy across key international markets, focusing on premium positioning while plotting a renewed expansion in India — a country it sees as a long-term growth opportunity despite intense competition. The American brand, which exited India in 2017 after struggling with franchise and performance issues, has announced plans…

Cadbury Dairy Milk Silk is striking a thoughtful note this Valentine’s season by encouraging people to rely less on artificial intelligence and more on genuine emotion when expressing love. Through its latest campaign, the brand highlights the idea that heartfelt feelings should come from within — not from automated prompts or polished digital assistance. According…

As the T20 World Cup captures the attention of millions of cricket fans, Hyundai is leveraging the tournament’s massive cultural pull to deliver a smart, full-funnel marketing strategy—one that blends fandom, connected TV (CTV), and performance-led objectives. Rather than treating the World Cup as just a high-reach media moment, Hyundai is approaching it as an…

In today’s cluttered consumer market, simply pushing products is no longer enough—and Plum co-founder Shankar Prasad believes brands must look beyond short-term sales to create lasting value. Sharing his perspective on modern brand-building, Prasad posed a sharp question to marketers: “Is your brand selling, or are you selling the brand?” According to Prasad, the difference…

Reliance Consumer Products’ packaged drinking water brand Campa Sure has rolled out a new advertising campaign featuring Amitabh Bachchan, placing price and value firmly at the centre of its communication strategy. The campaign reinforces Campa Sure’s positioning as a quality-assured drinking water brand at an accessible price point, directly addressing cost-conscious Indian consumers. With Bachchan’s…