The Awareness-to-Conversion Journey Isn’t Straight Anymore: AnyMind’s Aditya Aima on the New Marketing Funnel
The traditional awareness-to-conversion funnel, once considered the backbone of marketing strategy, is rapidly becoming obsolete. According to Aditya Aima, Head of Growth at AnyMind Group, today’s consumer journey is far more fragmented, dynamic, and non-linear than ever before. Aima explains that modern consumers don’t move neatly from awareness to consideration and then to purchase. Instead,…
