Dhurandhar continues its historic run at the global box office, achieving another major milestone. The film has now officially become the fourth highest-grossing Indian film of all time worldwide, after surpassing the lifetime worldwide collection of RRR, according to trade estimates. Directed by Aditya Dhar and led by Ranveer Singh, Dhurandhar has enjoyed a remarkable…
Titan has officially stepped into the lab-grown diamond segment with the launch of its new jewellery brand, beYon, marking a strategic expansion of its portfolio. The move signals Titan’s intent to cater to a new generation of consumers who value sustainability, transparency, and contemporary design alongside luxury. With beYon, Titan aims to tap into the…
The traditional awareness-to-conversion funnel, once considered the backbone of marketing strategy, is rapidly becoming obsolete. According to Aditya Aima, Head of Growth at AnyMind Group, today’s consumer journey is far more fragmented, dynamic, and non-linear than ever before. Aima explains that modern consumers don’t move neatly from awareness to consideration and then to purchase. Instead,…
Swiggy Instamart once again proved its strength in contextual marketing with a striking outdoor advertising campaign launched around Makar Sankranti, India’s iconic kite-flying festival. The campaign featured a visually torn billboard designed to resemble a kite cut mid-air, instantly evoking the familiar moment every kite flyer dreads — “kat gayi?” The hoarding cleverly blended cultural…
Under25, one of India’s most vibrant youth-focused platforms, is reshaping the way brands connect with Gen Z. With its dynamic media network, the company has emerged as a powerful bridge between young audiences and the brands seeking to understand them. What sets Under25 apart is its ability to tap into real youth culture—campus trends, creator…
As brands chase efficiency and measurable growth in 2025, one channel remains surprisingly underused despite its proven impact—KPI-backed influencer marketing. While influencers have long been a part of brand awareness campaigns, the shift toward performance-driven collaborations is opening new opportunities that many marketers are still failing to tap into. Unlike traditional influencer campaigns centered on…
JioStar Entertainment has released the latest episode of The Collective, its insightful web series that explores key trends shaping the media and entertainment landscape. This new instalment takes a deep dive into how enduring brands are built through television, offering expert perspectives and strategic takeaways for creators, marketers, and industry professionals. The episode brings together…
American pistachios are carving out a strong presence in India, as rising incomes, health awareness, and evolving food habits among the country’s growing middle class fuel demand for premium dry fruits. What was once seen largely as a festive garnish or luxury ingredient is now finding its way into everyday snacking, restaurant menus, and dessert…
Google has announced a series of new AI-driven security frameworks and scam-protection tools designed specifically for users in India, aiming to strengthen digital safety at a time when online fraud and cyber threats continue to rise. The company revealed these updates as part of its broader commitment to support India’s rapidly growing internet ecosystem with…
Tata CLiQ Luxury has teamed up with author and entrepreneur Twinkle Khanna for a special masterclass focused on navigating the frenzy of Black Friday shopping. Known for her wit, sharp observations, and modern lifestyle perspectives, Khanna leads the session by offering practical strategies to help consumers make mindful, value-driven purchase decisions during the highly tempting…
