Luxury homebuyers in India are redefining what premium living means, with wellness, community living, and thoughtful design taking precedence over sheer size, according to insights shared by Godrej Properties. The real estate major notes a clear shift in buyer preferences, where expansive square footage alone is no longer the primary marker of luxury. Instead, discerning…
As India witnesses a surge of first-time and digitally savvy investors, NDTV Profit is quietly repositioning itself to meet the evolving demands of this new financial audience. No longer catering only to traditional market watchers, the platform is reshaping how business news is consumed in an era driven by speed, clarity, and accessibility. At the…
Swiggy Instamart once again proved its strength in contextual marketing with a striking outdoor advertising campaign launched around Makar Sankranti, India’s iconic kite-flying festival. The campaign featured a visually torn billboard designed to resemble a kite cut mid-air, instantly evoking the familiar moment every kite flyer dreads — “kat gayi?” The hoarding cleverly blended cultural…
The rise of platform-led marketing has fundamentally reshaped the role of creative agencies. As brands increasingly rely on digital platforms like social media, e-commerce, and content ecosystems to reach consumers, agencies are evolving beyond traditional campaign-driven creativity to become strategic growth partners. In today’s landscape, creativity is no longer confined to big ideas or one-off…
The Body Shop is sharpening its focus on the Indian market with a renewed strategy centred on a pricing reset, deeper localisation, and an expanded retail footprint. The move comes as the global beauty brand looks to strengthen its presence and appeal to value-conscious Indian consumers while staying true to its ethical and sustainability-led positioning….
JioStar Entertainment has released the latest episode of The Collective, its insightful web series that explores key trends shaping the media and entertainment landscape. This new instalment takes a deep dive into how enduring brands are built through television, offering expert perspectives and strategic takeaways for creators, marketers, and industry professionals. The episode brings together…
Football fans around the world were quick to notice something unusual recently — Cristiano Ronaldo sporting Puma boots, despite being globally known as the face of Nike for most of his career. The unexpected switch sparked curiosity, debates, and a flood of questions online. So what’s behind this change? According to reports, Ronaldo’s long-standing contract…
American pistachios are carving out a strong presence in India, as rising incomes, health awareness, and evolving food habits among the country’s growing middle class fuel demand for premium dry fruits. What was once seen largely as a festive garnish or luxury ingredient is now finding its way into everyday snacking, restaurant menus, and dessert…
Yatra, one of India’s leading online travel platforms, has strengthened its leadership team as it prepares for its next phase of expansion. The company has announced new senior appointments across strategy, technology, and business operations, signaling a focused push toward innovation, customer experience, and market growth. According to the company, the refreshed leadership structure is…
Jewelbox has launched its latest brand campaign featuring Bollywood actor Vaani Kapoor, and it’s already making waves for its refreshing take on self-love, personal expression and contemporary luxury. The campaign positions jewellery not just as an accessory, but as a celebration of individuality and confidence. A Campaign That Feels Personal The new film showcases Vaani…
