Yatra, one of India’s leading online travel platforms, has strengthened its leadership team as it prepares for its next phase of expansion. The company has announced new senior appointments across strategy, technology, and business operations, signaling a focused push toward innovation, customer experience, and market growth. According to the company, the refreshed leadership structure is…
Jewelbox has launched its latest brand campaign featuring Bollywood actor Vaani Kapoor, and it’s already making waves for its refreshing take on self-love, personal expression and contemporary luxury. The campaign positions jewellery not just as an accessory, but as a celebration of individuality and confidence. A Campaign That Feels Personal The new film showcases Vaani…
Magnite, one of the world’s leading independent sell-side ad platforms, has launched Live Scheduler, a new tool designed to streamline programmatic advertising for live events. As live sports, news, award shows, and tentpole broadcasts continue to draw massive real-time audiences, advertisers increasingly look for smoother, more reliable ways to place ads in fast-moving environments. Magnite’s…
Nestlé has announced that Sanjay Bahadur, its Executive Vice President and Head of Group Strategy & Business Development, will retire at the end of December 2025, capping a remarkable career spanning more than four decades. Nestlé CEO Philipp Navratil expressed deep gratitude for Bahadur’s service: “On behalf of everyone at the company … we wish…
Nuuk, the new-age home appliances brand co-founded by Gazal Kalra and Shalabh Gupta, is reshaping the category with a strong design-first philosophy. Instead of prioritising features and pricing alone, the company is focusing on thoughtful aesthetics, user comfort, and seamless functionality—elements often overlooked in traditional appliance manufacturing. Kalra and Gupta believe that modern Indian consumers…
Hockey India has officially unveiled its new campaign, “Big Is Back,” marking the return of the highly anticipated Hero Hockey India League (HHIL) 2025/26 season. The campaign celebrates the scale, energy, and renewed excitement surrounding the league, which is set to make a grand comeback after a long hiatus. Hockey India stated that the campaign…
JioStar has elevated Vishal Kaul to the role of Senior Director and Head of Marketing for the Pro Kabaddi League (PKL), according to a recent company announcement. Kaul assumes his new responsibilities after serving as Associate Director, Head of Marketing for PKL under Mashal Sports for more than two years. Backed by a strong background…
Eros Innovation has secured approximately $150 million in a major capital and acquisition round, accelerating its transformation into a $2 billion global AI-media and entertainment platform. The $150 million comprises a $50 million primary investment, led by Plenitude Capital and advised by Greenback Capital at the Dubai International Financial Centre, plus around $100 million in…
When it comes to building strong brand recognition, CEAT believes that consistency—not flashiness—is what truly pays off. The tyre maker, deeply rooted in Indian cricket for over three decades, argues that its long-term cricket associations have become the foundation of its brand-building strategy. Here’s a deeper dive into how CEAT’s enduring cricket partnerships help the…
