In a strategic move that could reshape how casual and serious gamers view Chromebooks, NVIDIA and Google have announced a brand-new cloud gaming tier — GeForce NOW Fast Pass — exclusively for Chromebook users. Here’s a deep dive into what this means, how it works, and why it’s a big deal. What Is the GeForce…
Nuuk, the new-age home appliances brand co-founded by Gazal Kalra and Shalabh Gupta, is reshaping the category with a strong design-first philosophy. Instead of prioritising features and pricing alone, the company is focusing on thoughtful aesthetics, user comfort, and seamless functionality—elements often overlooked in traditional appliance manufacturing. Kalra and Gupta believe that modern Indian consumers…
PInfluencer marketing has become one of the biggest power players in India’s wedding season economy, now taking up nearly 20–30% of brand media budgets. With weddings evolving into highly curated, content-driven events, brands across jewellery, fashion, beauty, travel, and gifting are turning to influencers to reach consumers who rely heavily on social media for inspiration….
As India gears up for its peak wedding season from November 1 to December 14, an estimated 46 lakh weddings are projected to generate a staggering ₹6.5 lakh crore in economic activity, according to a report by the Confederation of All India Traders (CAIT). India’s grand wedding season is back, and this year it is…
Mondelez’s recent collaboration with Lotus Biscoff has sparked curiosity across the FMCG and snacking industry. With two strong brands coming together, the partnership signals a strategic move designed to tap into evolving consumer tastes and premium indulgence trends. According to Mondelez’s Marketing VP, the decision was rooted in a deep understanding of what today’s snackers…
Tata Motors is making a bold marketing move by tapping into the massive popularity of the Indian Premier League (IPL) to relaunch one of its most iconic nameplates — the Tata Sierra. With IPL’s unmatched reach and cross-demographic appeal, the automaker is positioning the tournament as the perfect stage to reintroduce the SUV to millions…
Cherryn Dogra has emerged as one of the leading voices in transforming how commercial destinations are marketed in India. At a time when consumer expectations have shifted from mere functionality to memorable experiences, her playbook focuses on creating spaces that are not just visited — but lived, shared, and remembered. Dogra’s approach blends data-driven insights…
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