The Conjuring: Last Rites is streaming on JioHotstar. Explore how The Conjuring universe grew into a powerful horror brand and what marketers can learn from its franchise success. The Conjuring: Last Rites Streams on JioHotstar The Conjuring: Last Rites is a strong example of how long-running entertainment franchises maintain relevance over time. The Conjuring universe…
Snabbit is taking its signature 10‑minute house help delivery promise beyond the app and onto the streets with a bold new outdoor advertising push. The campaign aims to make the brand’s core value — fast, reliable service — visible in high‑traffic public spaces, reinforcing Snabbit’s commitment to convenience for everyday household needs. The new street‑level…
Tanishq has unveiled a fresh direction for its diamond jewellery category by focusing on everyday diamonds, announcing Ananya Panday as the new face of the campaign. With this move, the brand aims to reposition diamonds from being reserved for special occasions to becoming a part of daily self-expression. By associating with Ananya Panday, Tanishq aligns…
Hyundai Motor India has announced the appointment of Tarun Garg as its new Managing Director and Chief Executive Officer, marking a significant leadership transition for the automaker in one of its most important global markets. With years of experience within the Hyundai Motor Group, Tarun Garg brings deep insight into the company’s operations, strategy, and…
At a time when global brands like Coca-Cola and McDonald’s are rapidly integrating artificial intelligence into their advertising strategies, Porsche has chosen to slow down—and stand out. The luxury carmaker recently surprised audiences by releasing a hand-drawn advertisement, deliberately steering away from AI-generated visuals and automated creativity. Porsche’s decision is being seen as a statement…
In an era of fragmented audiences and platform-first consumption, Ashish Sehgal, CEO of Times Network, believes the future of media lies in a simple but powerful principle: create once, distribute intelligently. According to Sehgal, content today must be designed with adaptability in mind, allowing it to travel seamlessly across formats, languages, and platforms without losing…
Creator-led brands are shaping the future of consumer culture, and comedian Kenny Sebastian is the latest to join the wave. Teaming up with Bombay Shaving Company, Kenny has launched his own fragrance line—marking a bold new chapter in the growing trend of influencers stepping into lifestyle and grooming categories. Kenny, known for his sharp wit…
Social media platform X has confirmed that it will comply with Australia’s newly enforced regulation banning children under 16 from accessing social media without verified parental consent. The move comes as part of the government’s broader effort to protect minors from online risks, including harmful content, cyberbullying, and privacy breaches. Under the new rules, platforms…
JioStar Entertainment has released the latest episode of The Collective, its insightful web series that explores key trends shaping the media and entertainment landscape. This new instalment takes a deep dive into how enduring brands are built through television, offering expert perspectives and strategic takeaways for creators, marketers, and industry professionals. The episode brings together…
Zomato has launched a heartwarming new campaign that goes beyond food delivery — it promotes inclusivity and everyday kindness. The ad teaches customers how to sign “Thank You” in Indian Sign Language (ISL), empowering them to appreciate deaf delivery partners in a meaningful, accessible way. The video features real delivery partners from the deaf community,…
