Mumbai recently saw the launch of its very first “Protein Tapri,” a quirky pop-up created by Instamart and nutrition influencer FoodPharmer (Revant Himatsingka). The concept — inspired by a trending fitness meme — blended Mumbai’s iconic roadside “tapri” culture with high-protein foods, drawing big crowds, especially on a college campus. Set up at VESIT College,…
Times Network has announced the launch of the Pickleball Now Grand Prix in Delhi, adding a high-profile, lifestyle-sporting event to the city’s calendar. The initiative is part of the network’s broader push to bring pickleball — one of India’s fastest-growing racquet sports — into the mainstream. The Grand Prix is designed to blend competitive pickleball…
Utkalamrita, a fashion brand deeply rooted in Odisha’s rich textile and cultural heritage, made a powerful impression at Bhubaneswar Runway Week Season 10, where it debuted its “Divyachitra Collection” on the ramp. Under the creative direction of Amrita Sabat, the collection offered a contemporary spin on traditional Odia art forms — particularly Pattachitra, a form…
PInfluencer marketing has become one of the biggest power players in India’s wedding season economy, now taking up nearly 20–30% of brand media budgets. With weddings evolving into highly curated, content-driven events, brands across jewellery, fashion, beauty, travel, and gifting are turning to influencers to reach consumers who rely heavily on social media for inspiration….
Naina Parekh’s journey with EUME is a story of instinct, resilience, and a clear vision of what modern travel should feel like. What started as a simple desire to create meaningful, purposeful products has grown into one of India’s most recognized premium travel and lifestyle brands—proving that strong intuition, backed by smart execution, can reshape…
