As Navi Mumbai International Airport prepares to become one of India’s most significant infrastructure projects, authorities and planners are looking beyond traditional announcements and press releases to shape public perception. The idea of using influencers may sound unusual for an airport, but in today’s attention-driven digital economy, it’s a strategic move. Large infrastructure projects often…
In an era of fragmented audiences and platform-first consumption, Ashish Sehgal, CEO of Times Network, believes the future of media lies in a simple but powerful principle: create once, distribute intelligently. According to Sehgal, content today must be designed with adaptability in mind, allowing it to travel seamlessly across formats, languages, and platforms without losing…
The traditional awareness-to-conversion funnel, once considered the backbone of marketing strategy, is rapidly becoming obsolete. According to Aditya Aima, Head of Growth at AnyMind Group, today’s consumer journey is far more fragmented, dynamic, and non-linear than ever before. Aima explains that modern consumers don’t move neatly from awareness to consideration and then to purchase. Instead,…
JioStar Entertainment has released the latest episode of The Collective, its insightful web series that explores key trends shaping the media and entertainment landscape. This new instalment takes a deep dive into how enduring brands are built through television, offering expert perspectives and strategic takeaways for creators, marketers, and industry professionals. The episode brings together…
Vaseline has launched a fresh and engaging campaign that creatively leverages the popularity of iconic Netflix characters to connect with a younger, streaming-savvy audience. The collaboration brings recognizable faces and moments from hit Netflix shows into Vaseline’s storytelling, making the brand feel more relatable and culturally in tune. The campaign showcases how Vaseline products seamlessly…
American pistachios are carving out a strong presence in India, as rising incomes, health awareness, and evolving food habits among the country’s growing middle class fuel demand for premium dry fruits. What was once seen largely as a festive garnish or luxury ingredient is now finding its way into everyday snacking, restaurant menus, and dessert…
Mumbai recently saw the launch of its very first “Protein Tapri,” a quirky pop-up created by Instamart and nutrition influencer FoodPharmer (Revant Himatsingka). The concept — inspired by a trending fitness meme — blended Mumbai’s iconic roadside “tapri” culture with high-protein foods, drawing big crowds, especially on a college campus. Set up at VESIT College,…
Times Network has announced the launch of the Pickleball Now Grand Prix in Delhi, adding a high-profile, lifestyle-sporting event to the city’s calendar. The initiative is part of the network’s broader push to bring pickleball — one of India’s fastest-growing racquet sports — into the mainstream. The Grand Prix is designed to blend competitive pickleball…
Utkalamrita, a fashion brand deeply rooted in Odisha’s rich textile and cultural heritage, made a powerful impression at Bhubaneswar Runway Week Season 10, where it debuted its “Divyachitra Collection” on the ramp. Under the creative direction of Amrita Sabat, the collection offered a contemporary spin on traditional Odia art forms — particularly Pattachitra, a form…
Naina Parekh’s journey with EUME is a story of instinct, resilience, and a clear vision of what modern travel should feel like. What started as a simple desire to create meaningful, purposeful products has grown into one of India’s most recognized premium travel and lifestyle brands—proving that strong intuition, backed by smart execution, can reshape…
