India’s coffee landscape is witnessing a clear shift as North India steps into the spotlight as a fast-growing market. Traditionally dominated by tea, the region is now embracing coffee culture, led by young consumers with an increasing preference for premium and specialty blends. Exposure to global trends, social media influence, and the rapid spread of…
India Gate is rethinking its packaging strategy as it adapts to a rapidly changing staples market and evolving consumer expectations. With shoppers becoming more design-aware and value-conscious, the brand is using packaging as a key lever to stand out on crowded retail shelves. The refreshed approach focuses on clearer communication, modern visuals, and improved functionality,…
Luxor Writing Instruments has announced the appointment of Keshav Anand as its new General Manager – Marketing. In his new role, Anand will be responsible for leading the company’s overall marketing strategy, brand building initiatives, and go-to-market planning across Luxor’s product portfolio. With extensive experience in marketing and consumer engagement, Anand is expected to play…
Fortune has rolled out a special Uttarayan-themed Cottonlite festive pack in Gujarat, celebrating the spirit of the state’s most loved festival. The limited-edition packaging draws inspiration from kite-flying traditions, bright colours, and the festive energy that defines Uttarayan. The festive pack aims to connect with local consumers by blending regional culture with everyday cooking essentials….
PNG Jewellers has appointed Sara Tendulkar as the brand ambassador for its lifestyle jewellery line, Litestyle, marking a strategic move to connect with a younger, style-conscious audience. Known for her modern sensibility and understated elegance, Sara aligns with Litestyle’s focus on everyday jewellery that blends tradition with contemporary design. With this association, PNG Jewellers aims…
OpenAI is reportedly looking to bring in a new senior leader focused on tracking and addressing risks associated with artificial intelligence, as the technology continues to advance at a rapid pace. The move signals the company’s growing emphasis on safety, governance, and responsible AI development amid increasing global scrutiny. The role is expected to concentrate…
At a time when global brands like Coca-Cola and McDonald’s are rapidly integrating artificial intelligence into their advertising strategies, Porsche has chosen to slow down—and stand out. The luxury carmaker recently surprised audiences by releasing a hand-drawn advertisement, deliberately steering away from AI-generated visuals and automated creativity. Porsche’s decision is being seen as a statement…
Khimji Jewellers has announced the appointment of Rajat Verma as its new Chief Marketing Officer (CMO), marking a key leadership move as the brand strengthens its presence in the competitive jewellery market. With this appointment, the company aims to sharpen its brand strategy and accelerate growth across regions. Rajat Verma brings with him extensive experience…
Titan has officially stepped into the lab-grown diamond segment with the launch of its new jewellery brand, beYon, marking a strategic expansion of its portfolio. The move signals Titan’s intent to cater to a new generation of consumers who value sustainability, transparency, and contemporary design alongside luxury. With beYon, Titan aims to tap into the…
As Navi Mumbai International Airport prepares to become one of India’s most significant infrastructure projects, authorities and planners are looking beyond traditional announcements and press releases to shape public perception. The idea of using influencers may sound unusual for an airport, but in today’s attention-driven digital economy, it’s a strategic move. Large infrastructure projects often…
