Utkalamrita, a fashion brand deeply rooted in Odisha’s rich textile and cultural heritage, made a powerful impression at Bhubaneswar Runway Week Season 10, where it debuted its “Divyachitra Collection” on the ramp. Under the creative direction of Amrita Sabat, the collection offered a contemporary spin on traditional Odia art forms — particularly Pattachitra, a form…
PInfluencer marketing has become one of the biggest power players in India’s wedding season economy, now taking up nearly 20–30% of brand media budgets. With weddings evolving into highly curated, content-driven events, brands across jewellery, fashion, beauty, travel, and gifting are turning to influencers to reach consumers who rely heavily on social media for inspiration….
Naina Parekh’s journey with EUME is a story of instinct, resilience, and a clear vision of what modern travel should feel like. What started as a simple desire to create meaningful, purposeful products has grown into one of India’s most recognized premium travel and lifestyle brands—proving that strong intuition, backed by smart execution, can reshape…
Google has announced a series of new AI-driven security frameworks and scam-protection tools designed specifically for users in India, aiming to strengthen digital safety at a time when online fraud and cyber threats continue to rise. The company revealed these updates as part of its broader commitment to support India’s rapidly growing internet ecosystem with…
Tata CLiQ Luxury has teamed up with author and entrepreneur Twinkle Khanna for a special masterclass focused on navigating the frenzy of Black Friday shopping. Known for her wit, sharp observations, and modern lifestyle perspectives, Khanna leads the session by offering practical strategies to help consumers make mindful, value-driven purchase decisions during the highly tempting…
The Dainik Bhaskar Group has announced the appointment of Durga Chakraborty as the Corporate Sales Head for South India, marking a strategic move to strengthen the company’s presence and revenue operations in the region. With extensive experience in media sales and regional market expansion, Chakraborty is expected to lead key growth initiatives and deepen advertiser…
Train travel in India is often punctuated by familiar calls: “Chai, garma garam chai!”, “Vada pav!”, or “Saapad!”. But on one recent journey between Mumbai and Ahmedabad, passengers were taken aback by an unexpected vendor: a hawker walking down the aisle shouting, “Pizza, Domino’s pizza!”. A Hawk-Like Pizza Seller on Rails On board a two-tier…
As India gears up for its peak wedding season from November 1 to December 14, an estimated 46 lakh weddings are projected to generate a staggering ₹6.5 lakh crore in economic activity, according to a report by the Confederation of All India Traders (CAIT). India’s grand wedding season is back, and this year it is…
Mondelez’s recent collaboration with Lotus Biscoff has sparked curiosity across the FMCG and snacking industry. With two strong brands coming together, the partnership signals a strategic move designed to tap into evolving consumer tastes and premium indulgence trends. According to Mondelez’s Marketing VP, the decision was rooted in a deep understanding of what today’s snackers…
Tata Motors is making a bold marketing move by tapping into the massive popularity of the Indian Premier League (IPL) to relaunch one of its most iconic nameplates — the Tata Sierra. With IPL’s unmatched reach and cross-demographic appeal, the automaker is positioning the tournament as the perfect stage to reintroduce the SUV to millions…
