Magnite, one of the world’s leading independent sell-side ad platforms, has launched Live Scheduler, a new tool designed to streamline programmatic advertising for live events. As live sports, news, award shows, and tentpole broadcasts continue to draw massive real-time audiences, advertisers increasingly look for smoother, more reliable ways to place ads in fast-moving environments. Magnite’s…
Nuuk, the new-age home appliances brand co-founded by Gazal Kalra and Shalabh Gupta, is reshaping the category with a strong design-first philosophy. Instead of prioritising features and pricing alone, the company is focusing on thoughtful aesthetics, user comfort, and seamless functionality—elements often overlooked in traditional appliance manufacturing. Kalra and Gupta believe that modern Indian consumers…
Google has announced a series of new AI-driven security frameworks and scam-protection tools designed specifically for users in India, aiming to strengthen digital safety at a time when online fraud and cyber threats continue to rise. The company revealed these updates as part of its broader commitment to support India’s rapidly growing internet ecosystem with…
When it comes to building strong brand recognition, CEAT believes that consistency—not flashiness—is what truly pays off. The tyre maker, deeply rooted in Indian cricket for over three decades, argues that its long-term cricket associations have become the foundation of its brand-building strategy. Here’s a deeper dive into how CEAT’s enduring cricket partnerships help the…
