The recent buyout involving Dharma Cornerstone Agency (DCA) has sparked conversations across the entertainment and advertising industries, marking a significant shift in how celebrity-led agencies are evolving in India. What began as a joint venture between Dharma Productions and Cornerstone has now entered a new phase, driven by changing business priorities and the arrival of…
Article:The concept of accessible luxury is steadily reshaping India’s premium retail landscape, and Helios Luxe is emerging as a key player in this evolving space. With its expansion in India alongside Swiss watchmaker Auguste Reymond, Helios Luxe is tapping into a growing consumer base that seeks refined craftsmanship without the intimidating price tags of ultra-luxury…
Paramount has reportedly revised its bid for Warner Bros. Discovery, strengthening the proposal with a financial guarantee backed by Ellison. The move is seen as an effort to add credibility and reassurance to the deal amid ongoing negotiations and heightened scrutiny from stakeholders. According to industry sources, the revised offer includes clearer funding commitments, with…
The Mumbai Marathon served as a crucial platform for ASICS to establish early brand presence and connect with India’s running community even before its official market launch, according to the company’s Managing Director. The long-term association with the marathon helped the sportswear brand build credibility and awareness among serious runners and fitness enthusiasts. ASICS’ involvement…
OpenAI CEO Sam Altman has once again tempered speculation around the company’s potential initial public offering, making it clear that taking OpenAI public is not something he is enthusiastic about. Addressing questions on the topic, Altman said he is “0% excited” about the idea of leading a public company, signalling a lack of urgency or…
Kansai Nerolac’s decision to partner with a 5-star airline to promote its decorative paints may seem unusual at first glance, but the move reflects a carefully thought-out brand strategy aimed at premiumisation and sharper consumer recall. In an increasingly crowded paint market, the brand is looking beyond traditional advertising to create high-impact, experiential touchpoints. By…
Sensodyne is expanding its oral care narrative with the launch and promotion of Pronamel, signaling a strategic shift beyond its long-standing association with tooth sensitivity. With this move, the brand aims to address a wider spectrum of oral health concerns, particularly enamel protection and everyday tooth erosion. Traditionally positioned as the go-to solution for sensitive…
As Shark Tank India completes five successful years, Sony Pictures Networks India is doubling down on scale, expanding the franchise’s presence across television, OTT platforms and connected screens. What began as a localized adaptation of the global format has now evolved into one of India’s most influential business reality shows, shaping conversations around entrepreneurship, innovation…
The steady decline in traditional TV advertising volumes is no longer being seen as a setback alone. Instead, it is opening up a new growth moment for marketers, prompting brands to rethink how, where, and why they invest their advertising budgets. With audiences increasingly spread across OTT platforms, social media, and digital video, TV is…
Global brewing giant AB InBev is set to elevate cricket advertising in India by introducing immersive, FIFA-style fan activations to the sport’s marketing ecosystem. Drawing inspiration from its successful football campaigns worldwide, the company aims to bring high-energy, experience-led branding to Indian cricket, a market where fan engagement runs deep and cuts across regions and…
