The Enforcement Directorate (ED) has arrested the founders of gaming platform WinZO in connection with an ongoing money-laundering investigation. As part of the probe, the agency has frozen assets worth ₹505 crore, including bank accounts, investments, and properties linked to the company and individuals under scrutiny. According to officials, the action stems from allegations that…
The Ministry of Information and Broadcasting (MIB) has extended the deadline for public comments on its proposed anti-piracy framework, giving stakeholders more time to review and respond. The move comes amid increasing conversations around protecting content creators, broadcasters, and digital platforms from mounting piracy threats across film, TV, music, and OTT sectors. The draft framework…
The afaqs! BankFin 360 Awards 2025 concluded on a high note, with leading BFSI brands dominating the spotlight for their innovative marketing, digital-first communication, and customer-centric campaigns. The event celebrated excellence across banking, financial services, insurance, fintech, and payment ecosystems—sectors witnessing rapid transformation driven by technology and evolving consumer expectations. Top banks, insurers, and fintech…
Asian Paints has taken a strategic turn in its cricket marketing playbook, opting to become the ‘Colour Partner’ of the BCCI instead of pursuing traditional jersey logo branding. The decision marks a smart shift toward deeper brand association rather than fleeting on-jersey visibility. As Colour Partner, Asian Paints gains a more immersive presence across stadiums,…
Indian weddings are undergoing a dramatic transformation, driven by innovative commerce models and shifting consumer behaviour. What was once a purely traditional, family-driven affair has now evolved into a data-informed, digitally influenced, and highly personalized purchasing journey. From bridal wear to catering, décor, gifting, and travel, every wedding category is being reshaped by new-age buying…
The Ministry of Information and Broadcasting (MIB) has proposed significant updates to India’s digital content regulations, aiming to strengthen accountability, protect viewers, and establish clearer boundaries for online platforms. The draft proposal suggests new standards for obscenity and an expanded ethics code applicable to OTT services, digital news publishers, and social media platforms. According to…
The BFSI industry is undergoing rapid transformation, and the afaqs! BankFin 360 Conference is emerging as a key platform driving conversations around this shift. Set to take place on 25 November 2025 at Fairfield by Marriott, Mumbai, the conference brings together top marketing leaders from banking, fintech, insurance and financial services. The event focuses on…
Jewelbox has launched its latest brand campaign featuring Bollywood actor Vaani Kapoor, and it’s already making waves for its refreshing take on self-love, personal expression and contemporary luxury. The campaign positions jewellery not just as an accessory, but as a celebration of individuality and confidence. A Campaign That Feels Personal The new film showcases Vaani…
Plum, the skincare brand known for its clean formulations and cruelty-free positioning, has taken a distinctive path by putting its founders at the forefront of consumer education. In an era where buyers seek authenticity and clarity, Plum’s approach taps into a powerful truth: people trust people, not faceless brands. By allowing its leadership to speak…
To celebrate its first anniversary, Myntra’s lightning-fast delivery arm M-Now pulled off a bold, mouth-watering marketing stunt — a six-foot edible billboard placed inside Maxus Mall in Borivali, Mumbai. What looked like a conventional advertisement actually turned out to be a giant cake, leaving onlookers both delighted and bewildered. A Campaign That Blurs Reality and…
