Dainik Bhaskar Group Names Durga Chakraborty as Corporate Sales Head for South India

The Dainik Bhaskar Group has announced the appointment of Durga Chakraborty as the Corporate Sales Head for South India, marking a strategic move to strengthen the company’s presence and revenue operations in the region. With extensive experience in media sales and regional market expansion, Chakraborty is expected to lead key growth initiatives and deepen advertiser…

Read More

Federal Bank Introduces Refreshed Logo, Marking a New Chapter in Its Digital Journey

Federal Bank has unveiled a refreshed logo, signalling a meaningful step forward in its brand evolution and long-term growth strategy. The updated visual identity reflects the bank’s focus on modernization, digital innovation, and its commitment to serving a new generation of customers in an increasingly mobile-first banking environment. Designed to be cleaner, sharper, and more…

Read More

Why CEAT Says Consistency in Cricket Partnerships Yields the Deepest Brand Recall

When it comes to building strong brand recognition, CEAT believes that consistency—not flashiness—is what truly pays off. The tyre maker, deeply rooted in Indian cricket for over three decades, argues that its long-term cricket associations have become the foundation of its brand-building strategy. Here’s a deeper dive into how CEAT’s enduring cricket partnerships help the…

Read More