Why CEAT Says Consistency in Cricket Partnerships Yields the Deepest Brand Recall
When it comes to building strong brand recognition, CEAT believes that consistency—not flashiness—is what truly pays off. The tyre maker, deeply rooted in Indian cricket for over three decades, argues that its long-term cricket associations have become the foundation of its brand-building strategy. Here’s a deeper dive into how CEAT’s enduring cricket partnerships help the…