Why Mondelez Placed a Big Bet on Lotus Biscoff: Marketing VP Breaks Down the Strategy

Mondelez’s recent collaboration with Lotus Biscoff has sparked curiosity across the FMCG and snacking industry. With two strong brands coming together, the partnership signals a strategic move designed to tap into evolving consumer tastes and premium indulgence trends. According to Mondelez’s Marketing VP, the decision was rooted in a deep understanding of what today’s snackers…

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