Magnite Introduces Live Scheduler to Simplify Programmatic Advertising for Live Events
Magnite, one of the world’s leading independent sell-side ad platforms, has launched Live Scheduler, a new tool designed to streamline programmatic advertising for live events. As live sports, news, award shows, and tentpole broadcasts continue to draw massive real-time audiences, advertisers increasingly look for smoother, more reliable ways to place ads in fast-moving environments. Magnite’s…