Google has announced a series of new AI-driven security frameworks and scam-protection tools designed specifically for users in India, aiming to strengthen digital safety at a time when online fraud and cyber threats continue to rise. The company revealed these updates as part of its broader commitment to support India’s rapidly growing internet ecosystem with…
Tata CLiQ Luxury has teamed up with author and entrepreneur Twinkle Khanna for a special masterclass focused on navigating the frenzy of Black Friday shopping. Known for her wit, sharp observations, and modern lifestyle perspectives, Khanna leads the session by offering practical strategies to help consumers make mindful, value-driven purchase decisions during the highly tempting…
The Dainik Bhaskar Group has announced the appointment of Durga Chakraborty as the Corporate Sales Head for South India, marking a strategic move to strengthen the company’s presence and revenue operations in the region. With extensive experience in media sales and regional market expansion, Chakraborty is expected to lead key growth initiatives and deepen advertiser…
Federal Bank has unveiled a refreshed logo, signalling a meaningful step forward in its brand evolution and long-term growth strategy. The updated visual identity reflects the bank’s focus on modernization, digital innovation, and its commitment to serving a new generation of customers in an increasingly mobile-first banking environment. Designed to be cleaner, sharper, and more…
As India gears up for its peak wedding season from November 1 to December 14, an estimated 46 lakh weddings are projected to generate a staggering ₹6.5 lakh crore in economic activity, according to a report by the Confederation of All India Traders (CAIT). India’s grand wedding season is back, and this year it is…
Mondelez’s recent collaboration with Lotus Biscoff has sparked curiosity across the FMCG and snacking industry. With two strong brands coming together, the partnership signals a strategic move designed to tap into evolving consumer tastes and premium indulgence trends. According to Mondelez’s Marketing VP, the decision was rooted in a deep understanding of what today’s snackers…
Tata Motors is making a bold marketing move by tapping into the massive popularity of the Indian Premier League (IPL) to relaunch one of its most iconic nameplates — the Tata Sierra. With IPL’s unmatched reach and cross-demographic appeal, the automaker is positioning the tournament as the perfect stage to reintroduce the SUV to millions…
Cherryn Dogra has emerged as one of the leading voices in transforming how commercial destinations are marketed in India. At a time when consumer expectations have shifted from mere functionality to memorable experiences, her playbook focuses on creating spaces that are not just visited — but lived, shared, and remembered. Dogra’s approach blends data-driven insights…
When it comes to building strong brand recognition, CEAT believes that consistency—not flashiness—is what truly pays off. The tyre maker, deeply rooted in Indian cricket for over three decades, argues that its long-term cricket associations have become the foundation of its brand-building strategy. Here’s a deeper dive into how CEAT’s enduring cricket partnerships help the…
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