Tata CLiQ Luxury has teamed up with author and entrepreneur Twinkle Khanna for a special masterclass focused on navigating the frenzy of Black Friday shopping. Known for her wit, sharp observations, and modern lifestyle perspectives, Khanna leads the session by offering practical strategies to help consumers make mindful, value-driven purchase decisions during the highly tempting sale season.
In the masterclass, Khanna breaks down the psychology behind impulse buying and highlights how strategic planning can help shoppers make smarter choices. She emphasizes creating curated wish lists, comparing real value versus perceived discounts, and prioritizing products that align with long-term lifestyle needs rather than short-term excitement. The session aims to empower consumers to enjoy the thrill of Black Friday without falling into common shopping traps.
Tata CLiQ Luxury’s collaboration with Khanna aligns with the platform’s broader mission of promoting conscious luxury—encouraging customers to choose quality over quantity. By blending expert advice with humor and relatable experiences, the brand hopes to guide shoppers toward meaningful, well-informed purchases.
The initiative also reflects a growing trend among luxury retailers to educate their audiences rather than simply push deals. With Black Friday becoming one of the biggest retail moments in India, Tata CLiQ Luxury’s effort underscores the importance of balanced, thoughtful consumption in an era of endless offers and digital overload.
Tata CLiQ Luxury also used this masterclass to spotlight its curated selection of premium brands, highlighting the importance of investing in craftsmanship, longevity, and authentic luxury. By encouraging shoppers to understand product value—be it in fashion, beauty, accessories, or home décor—the platform aims to shift the focus from impulsive discount-chasing to mindful, intentional shopping. This approach not only elevates the customer experience but also reinforces Tata CLiQ Luxury’s identity as a destination for thoughtful indulgence.
The Black Friday masterclass with Twinkle Khanna is expected to roll out across Tata CLiQ Luxury’s digital platforms, allowing users to engage with the content at their convenience. With more Indian consumers embracing online luxury shopping, the brand believes such educational initiatives will help shape healthier shopping habits and deepen trust. By blending entertainment, insight, and practical advice, Tata CLiQ Luxury hopes to make this year’s Black Friday not just about great deals—but smarter choices.
