India’s wedding season has always been a goldmine for jewellery brands, but this year it has reached unprecedented levels of spending — and Joyalukkas is positioning itself at the centre of it all with a sharp, culturally rooted marketing strategy. As wedding budgets swell and gold prices hit record highs, Joyalukkas has leaned into trust,…
Mars has officially completed its acquisition of Kellanova, marking one of the most significant expansions in its snacking business to date. With this deal, globally loved brands like Pringles and Cheez-It now join Mars’ already strong portfolio, further strengthening its position in the fast-growing snacking market. The acquisition is a strategic move for Mars, which…
Unseen, the business biography of Zomato founder Deepinder Goyal, is making waves for its rare honesty and vulnerability. At a time when most entrepreneurial books focus on polished success stories, Unseen breaks the mould by diving into the raw, unfiltered journey behind one of India’s most influential tech companies. The book traces Goyal’s evolution from…
Dhurandhar continues its historic run at the global box office, achieving another major milestone. The film has now officially become the fourth highest-grossing Indian film of all time worldwide, after surpassing the lifetime worldwide collection of RRR, according to trade estimates. Directed by Aditya Dhar and led by Ranveer Singh, Dhurandhar has enjoyed a remarkable…
Havells’ Making a Difference podcast is emerging as a powerful platform that highlights the voices shaping India’s built environment. The series dives deep into conversations with architects, designers, engineers, and infrastructure innovators who are redefining how India builds, lives, and grows. Each episode brings insights into future-focused design thinking, sustainable construction practices, smart technology adoption,…
Siddharth Bijpuria, who previously led JioHotstar’s content initiative Sparks, has now taken on a major role at upGrad, one of India’s leading edtech companies. His appointment signals upGrad’s continued push toward strengthening its content, brand strategy, and learner engagement as the platform expands across global markets. Known for his experience in digital content, marketing innovation,…
JioStar Entertainment has released the latest episode of The Collective, its insightful web series that explores key trends shaping the media and entertainment landscape. This new instalment takes a deep dive into how enduring brands are built through television, offering expert perspectives and strategic takeaways for creators, marketers, and industry professionals. The episode brings together…
Fashion label Snitch is leveling up its brand perception with a bold new strategy—by showcasing its identity across some of India’s most premium and expensive streets. Known for its fast, stylish, and youth-focused fashion, Snitch is now aiming to align itself with the world of high-end lifestyle and luxury. The brand has rolled out striking…
Pernod Ricard is setting ambitious long-term goals for the Indian market, with its vibrant new brand Xclamat!on expected to play a key role in driving a projected 10% growth over the next decade. The company sees India as one of its fastest-rising markets, driven by a young consumer base, evolving lifestyle choices, and increasing preference…
De Beers has introduced its new campaign, Love From Universe, a sparkling celebration of style, individuality, and the deeply personal ways people express love. The campaign blends modern design with the timeless elegance of De Beers diamonds, creating a narrative that is both fashion-forward and emotionally resonant. Love From Universe highlights jewellery as more than…
