Pernod Ricard is setting ambitious long-term goals for the Indian market, with its vibrant new brand Xclamat!on expected to play a key role in driving a projected 10% growth over the next decade. The company sees India as one of its fastest-rising markets, driven by a young consumer base, evolving lifestyle choices, and increasing preference for premium spirits.
Xclamat!on, positioned with a bold and energetic identity, reflects Pernod Ricard’s strategy to tap into the next generation of consumers. The brand’s unique flavor profiles, modern packaging, and targeted marketing campaigns are designed to make it a standout choice in the competitive spirits landscape.
Executives from Pernod Ricard noted that India’s expanding urban population and rising disposable incomes offer strong potential for sustained growth. The company plans to strengthen its presence through innovative product launches, localized storytelling, and expanded distribution.
By focusing on fresh, contemporary offerings like Xclamat!on, Pernod Ricard aims to deepen its connection with consumers and maintain its momentum in one of its most crucial global markets.
