American pistachios are carving out a strong presence in India, as rising incomes, health awareness, and evolving food habits among the country’s growing middle class fuel demand for premium dry fruits. What was once seen largely as a festive garnish or luxury ingredient is now finding its way into everyday snacking, restaurant menus, and dessert…
Red Rock Deli — the gourmet chips brand originally from Australia — has made its Indian debut under PepsiCo, with a strategic twist: instead of launching first via traditional retail, the company is prioritizing quick-commerce platforms. afaqs!+2Business Standard+2 The Why Behind Quick-Commerce Snacking Trends Are Changing — Premium & Global Flavours are In India’s snack…
The ongoing friction between the Telecom Regulatory Authority of India (TRAI) and the Broadcast Audience Research Council (BARC) has sparked widespread debate within the media and advertising ecosystem. Adding to the discourse, GCPL’s chief marketing officer Harshdeep Chhabra has highlighted how the disconnect between regulatory expectations and audience measurement practices is creating “two parallel realities”…
In a strategic move that could reshape how casual and serious gamers view Chromebooks, NVIDIA and Google have announced a brand-new cloud gaming tier — GeForce NOW Fast Pass — exclusively for Chromebook users. Here’s a deep dive into what this means, how it works, and why it’s a big deal. What Is the GeForce…
London / Düsseldorf, 20 November 2025 — WPP Media has been awarded the consolidated media business for Henkel Consumer Brands across 30 European markets, marking a major expansion of the companies’ ongoing partnership. Under the new agreement, WPP Media will handle digital media activation for Henkel’s key brands — Persil, Perwoll, Bref, Schwarzkopf, and Syoss…
Nuuk, the new-age home appliances brand co-founded by Gazal Kalra and Shalabh Gupta, is reshaping the category with a strong design-first philosophy. Instead of prioritising features and pricing alone, the company is focusing on thoughtful aesthetics, user comfort, and seamless functionality—elements often overlooked in traditional appliance manufacturing. Kalra and Gupta believe that modern Indian consumers…
PInfluencer marketing has become one of the biggest power players in India’s wedding season economy, now taking up nearly 20–30% of brand media budgets. With weddings evolving into highly curated, content-driven events, brands across jewellery, fashion, beauty, travel, and gifting are turning to influencers to reach consumers who rely heavily on social media for inspiration….
Federal Bank has unveiled a refreshed logo, signalling a meaningful step forward in its brand evolution and long-term growth strategy. The updated visual identity reflects the bank’s focus on modernization, digital innovation, and its commitment to serving a new generation of customers in an increasingly mobile-first banking environment. Designed to be cleaner, sharper, and more…
As India gears up for its peak wedding season from November 1 to December 14, an estimated 46 lakh weddings are projected to generate a staggering ₹6.5 lakh crore in economic activity, according to a report by the Confederation of All India Traders (CAIT). India’s grand wedding season is back, and this year it is…
Mondelez’s recent collaboration with Lotus Biscoff has sparked curiosity across the FMCG and snacking industry. With two strong brands coming together, the partnership signals a strategic move designed to tap into evolving consumer tastes and premium indulgence trends. According to Mondelez’s Marketing VP, the decision was rooted in a deep understanding of what today’s snackers…
