Nuuk, the new-age home appliances brand co-founded by Gazal Kalra and Shalabh Gupta, is reshaping the category with a strong design-first philosophy. Instead of prioritising features and pricing alone, the company is focusing on thoughtful aesthetics, user comfort, and seamless functionality—elements often overlooked in traditional appliance manufacturing.
Kalra and Gupta believe that modern Indian consumers want products that blend into their homes, reflect personal style, and elevate everyday living. From colour palettes and textures to compact structures and intuitive controls, Nuuk’s appliances are built with design and real-life usability at the core.
The founders emphasise that innovation isn’t just about adding technology—it’s about understanding how people cook, clean, host, and organise their spaces. Nuuk works closely with designers, engineers, and behavioural researchers to create appliances that solve practical lifestyle challenges.
”
Backed by rising demand for premium, visually appealing home products, Nuuk aims to set new benchmarks in the fast-growing Indian home appliances market. With its design-led approach, the brand hopes to inspire a shift from utility-driven purchases to emotionally connected, experience-led choices.
