New-age influencer The Rebel Kid — known for her candid, often dramatic storytelling on social media — appears to be switching allegiances. After recently highlighting Perplexity AI in a widely shared post, she is now turning to ChatGPT.
In her latest reel, The Rebel Kid recounted a late-night date gone wrong. Back home, feeling alone and wanting a listening ear, she logged into ChatGPT. The chatbot initially told her she’d used all her free messages — prompting her to subscribe. Curious about which plan to pick (the standard global rate or the newer discounted India-specific pricing), she actually asked ChatGPT for guidance.
Whether the post is a paid promotion or spontaneous share remains unclear — it lacks any formal disclosure mandated by advertising standards. But the move reflects a broader trend: AI firms now increasingly rely on social media influencers to rebrand chatbots from “tech tools” into everyday companions.
The Rebel Kid’s content style — a mix of self-deprecation, humor, and relatability — makes her an attractive ally for this marketing shift. She’s not endorsing just one product; she’s becoming a platform-agnostic voice that AI companies hope will humanize and popularize their tools.
In a market like India — where ChatGPT is already among the most used AI platforms — such strategies might accelerate adoption, especially among younger, digitally native users.
