FMCG major Marico has announced the acquisition of premium snack brand 4700BC from PVR INOX for ₹227 crore, marking a strategic move to strengthen its presence in India’s fast-growing packaged foods segment.
4700BC, known for its ready-to-eat popcorn and snacking range, has built strong recall among urban and younger consumers through its association with multiplexes and its expanding retail and digital footprint. The acquisition allows Marico to tap into a brand that already enjoys premium positioning and lifestyle appeal.
For Marico, the deal aligns with its broader strategy of diversifying beyond core hair and skincare categories and scaling up its foods business. By bringing 4700BC into its portfolio, Marico gains access to a high-growth snacking category with significant headroom for innovation, distribution expansion, and brand-building.
PVR INOX, on the other hand, is expected to sharpen its focus on its core cinema exhibition business following the divestment. The sale also reflects a broader trend of companies monetising non-core assets to strengthen balance sheets and streamline operations.
With Marico’s distribution strength, marketing expertise, and supply-chain capabilities, 4700BC is likely to see accelerated growth beyond multiplexes into general trade, modern retail, and e-commerce channels. The acquisition underscores Marico’s ambition to build scalable food brands that resonate with India’s evolving consumer tastes.
