Luxury homebuyers in India are redefining what premium living means, with wellness, community living, and thoughtful design taking precedence over sheer size, according to insights shared by Godrej Properties. The real estate major notes a clear shift in buyer preferences, where expansive square footage alone is no longer the primary marker of luxury. Instead, discerning…
Following the global announcement of Omnicom’s acquisition of Interpublic Group (IPG), Omnicom Advertising India finds itself navigating a phase marked by leadership recalibration, employee reassurance, and renewed focus on client trust. While the deal signals scale and global muscle, it has also raised inevitable questions within the Indian advertising ecosystem. Industry insiders note that the…
Adidas has brought together three of football’s most iconic figures—Zinedine Zidane, Xavi Hernandez, and David Beckham—in a new global campaign released ahead of the upcoming FIFA World Cup. The star-studded advertisement taps into nostalgia, legacy, and the timeless influence of the sport’s greats. The film showcases the trio in a sleek, cinematic setting, blending archival…
FMCG major Marico has announced the acquisition of premium snack brand 4700BC from PVR INOX for ₹227 crore, marking a strategic move to strengthen its presence in India’s fast-growing packaged foods segment. 4700BC, known for its ready-to-eat popcorn and snacking range, has built strong recall among urban and younger consumers through its association with multiplexes…
As India witnesses a surge of first-time and digitally savvy investors, NDTV Profit is quietly repositioning itself to meet the evolving demands of this new financial audience. No longer catering only to traditional market watchers, the platform is reshaping how business news is consumed in an era driven by speed, clarity, and accessibility. At the…
Bajaj Auto’s iconic scooter brand, Chetak, is finding renewed momentum by tapping into a younger consumer base. With nearly 40% of its buyers under the age of 35, Bajaj Chetak is increasingly positioning itself as a modern, aspirational electric scooter for India’s youth. Once known primarily for nostalgia and legacy, the Chetak brand has successfully…
In a world where large IT companies are often seen as distant and corporate, Tata Consultancy Services (TCS) found an unexpected yet powerful way to humanise its brand—through marathon running. What began as a sports association gradually evolved into one of the most authentic brand-building stories in corporate India. TCS’s long-term association with global and…
Snabbit is taking its signature 10‑minute house help delivery promise beyond the app and onto the streets with a bold new outdoor advertising push. The campaign aims to make the brand’s core value — fast, reliable service — visible in high‑traffic public spaces, reinforcing Snabbit’s commitment to convenience for everyday household needs. The new street‑level…
Dhurandhar continues its historic run at the global box office, achieving another major milestone. The film has now officially become the fourth highest-grossing Indian film of all time worldwide, after surpassing the lifetime worldwide collection of RRR, according to trade estimates. Directed by Aditya Dhar and led by Ranveer Singh, Dhurandhar has enjoyed a remarkable…
Swiggy Instamart once again proved its strength in contextual marketing with a striking outdoor advertising campaign launched around Makar Sankranti, India’s iconic kite-flying festival. The campaign featured a visually torn billboard designed to resemble a kite cut mid-air, instantly evoking the familiar moment every kite flyer dreads — “kat gayi?” The hoarding cleverly blended cultural…
