Indian weddings are undergoing a dramatic transformation, driven by innovative commerce models and shifting consumer behaviour. What was once a purely traditional, family-driven affair has now evolved into a data-informed, digitally influenced, and highly personalized purchasing journey. From bridal wear to catering, décor, gifting, and travel, every wedding category is being reshaped by new-age buying…
Yatra, one of India’s leading online travel platforms, has strengthened its leadership team as it prepares for its next phase of expansion. The company has announced new senior appointments across strategy, technology, and business operations, signaling a focused push toward innovation, customer experience, and market growth. According to the company, the refreshed leadership structure is…
The Ministry of Information and Broadcasting (MIB) has proposed significant updates to India’s digital content regulations, aiming to strengthen accountability, protect viewers, and establish clearer boundaries for online platforms. The draft proposal suggests new standards for obscenity and an expanded ethics code applicable to OTT services, digital news publishers, and social media platforms. According to…
The BFSI industry is undergoing rapid transformation, and the afaqs! BankFin 360 Conference is emerging as a key platform driving conversations around this shift. Set to take place on 25 November 2025 at Fairfield by Marriott, Mumbai, the conference brings together top marketing leaders from banking, fintech, insurance and financial services. The event focuses on…
Jewelbox has launched its latest brand campaign featuring Bollywood actor Vaani Kapoor, and it’s already making waves for its refreshing take on self-love, personal expression and contemporary luxury. The campaign positions jewellery not just as an accessory, but as a celebration of individuality and confidence. A Campaign That Feels Personal The new film showcases Vaani…
Plum, the skincare brand known for its clean formulations and cruelty-free positioning, has taken a distinctive path by putting its founders at the forefront of consumer education. In an era where buyers seek authenticity and clarity, Plum’s approach taps into a powerful truth: people trust people, not faceless brands. By allowing its leadership to speak…
In a strategic move that could reshape how casual and serious gamers view Chromebooks, NVIDIA and Google have announced a brand-new cloud gaming tier — GeForce NOW Fast Pass — exclusively for Chromebook users. Here’s a deep dive into what this means, how it works, and why it’s a big deal. What Is the GeForce…
To celebrate its first anniversary, Myntra’s lightning-fast delivery arm M-Now pulled off a bold, mouth-watering marketing stunt — a six-foot edible billboard placed inside Maxus Mall in Borivali, Mumbai. What looked like a conventional advertisement actually turned out to be a giant cake, leaving onlookers both delighted and bewildered. A Campaign That Blurs Reality and…
London / Düsseldorf, 20 November 2025 — WPP Media has been awarded the consolidated media business for Henkel Consumer Brands across 30 European markets, marking a major expansion of the companies’ ongoing partnership. Under the new agreement, WPP Media will handle digital media activation for Henkel’s key brands — Persil, Perwoll, Bref, Schwarzkopf, and Syoss…
Purchase, NY / London – 20 November 2025 — Gatorade today announced a strategic new partnership with F1 ACADEMY and 16-year-old French rookie driver Lisa Billard, marking a strong commitment to nurturing performance support for young female athletes. Fueling the Future of Women’s Motorsport The deal comes under Gatorade’s Fuel Tomorrow initiative, which is aimed…
