Naina Parekh’s journey with EUME is a story of instinct, resilience, and a clear vision of what modern travel should feel like. What started as a simple desire to create meaningful, purposeful products has grown into one of India’s most recognized premium travel and lifestyle brands—proving that strong intuition, backed by smart execution, can reshape an entire category.
When Parekh entered the travel accessories space, it was dominated by utility-first products that rarely offered personality, comfort, or style. She saw a gap: travellers weren’t just looking for bags—they wanted thoughtfully designed companions that matched their lifestyle. This insight became the foundation of EUME, a brand built around innovation, ergonomic design, and aesthetics.
Under her leadership, EUME has introduced products that balance functionality with fashion—from backpacks engineered for comfort to travel essentials crafted with premium materials. Parekh’s approach has always been rooted in understanding consumer behaviour. Instead of trends, she follows instinct: What do people truly need? What makes their journeys smoother? How can a product reflect personality yet remain practical?
Her leadership style blends creativity with discipline. Parekh encourages experimentation within the brand while maintaining sharp focus on quality and sustainability. EUME’s rise is also shaped by her powerful belief in storytelling—building a brand that speaks to travellers who value experiences over possessions.
Today, EUME stands as a symbol of premium, purpose-driven travel. Its success reflects the values Parekh champions: innovation, intuition, and impact.
From reimagining everyday travel gear to inspiring a new generation of design-led entrepreneurs, Naina Parekh’s journey shows how far a leader can go when instinct becomes the driving force—and impact follows naturally.
