Times Network has announced the launch of the Pickleball Now Grand Prix in Delhi, adding a high-profile, lifestyle-sporting event to the city’s calendar. The initiative is part of the network’s broader push to bring pickleball — one of India’s fastest-growing racquet sports — into the mainstream.
The Grand Prix is designed to blend competitive pickleball with community engagement and premium branding. While the event format is still being finalized, it promises to feature multiple player categories and attract both recreational and serious athletes. The tournament is likely to follow the structure of earlier Pickleball Now events, which hosted 250+ participants across seven dedicated courts.
Times Network is also tapping marquee lifestyle and consumer brands to sponsor and partner in the event, reinforcing the Grand Prix’s image as a “sport + lifestyle” showcase.
With this move, Times Network hopes to fuel pickleball’s rapid growth in urban India, tapping into both the sport’s grassroots community and its premium, aspirational audience. The Delhi edition adds another key market to the network’s pickleball efforts and may set the stage for future expansions across other cities.
To amplify the reach of the Pickleball Now Grand Prix, Times Network is expected to leverage its strong media presence across television, digital, and social platforms. This multi-channel promotion will help introduce the sport to new audiences while giving participants a platform to showcase their talent. By integrating expert commentary, behind-the-scenes content, and interactive fan engagement, the network aims to create a 360-degree sporting experience rather than just a competitive event.
Industry observers believe that this initiative could accelerate pickleball’s rise as a mainstream sport in India. With increasing corporate participation, growing community leagues, and heightened interest among young urban professionals, pickleball is fast evolving from a niche activity into a widely played lifestyle sport. The Grand Prix in Delhi signals a long-term commitment by Times Network to nurture this momentum—potentially shaping the future of urban recreational sports in the country.
