Eros Innovation has secured approximately $150 million in a major capital and acquisition round, accelerating its transformation into a $2 billion global AI-media and entertainment platform.
The $150 million comprises a $50 million primary investment, led by Plenitude Capital and advised by Greenback Capital at the Dubai International Financial Centre, plus around $100 million in strategic creative and technology acquisitions, spanning film, music, and AI-related assets.
This capital injection will be used to build out Eros Innovation’s AI infrastructure, expand compute capacity, and fund the development of immersive content formats and monetizable IP libraries.
At the heart of Eros’s expansion is Eros GenAI, a proprietary multimodal foundation-model platform built in collaboration with IIT Chennai. The system is trained on 1.5 trillion cinematic, musical, behavioral, and cultural tokens, enabling features like AI-driven video generation, voice dubbing and lip-sync, generative music, and avatar creation.
To boost its creative muscle, Eros Innovation has also acquired Empirical Wax, a London-based studio specializing in real-time AI-powered music and cinematic production. This acquisition will be integrated into its Eros Xperiences division to deliver live avatar concerts, virtual stages, and mixed-reality productions across mobile, AR/VR, and physical venues.
In addition, the company has acquired a $97 million IP portfolio, adding films, music, and multilingual digital content to its holdings. This expands both its licensing potential and the data it uses to train its AI models.
Eros Innovation’s current ecosystem reportedly includes over 80 million subscribers, more than 12,000 film titles, 100,000 AI-ready characters, and a global fan base of 2 billion. These assets will power the company’s upcoming Eros Universe Super App, a creator-economy platform that combines AI tools, tokenized content, and immersive experiences in a unified interface.
Kishore Lulla, Founder and Chairman of Eros Innovation, said: “We are building the sovereign creative infrastructure of the future — where content, capital, and computation converge to deliver intelligent and ethical entertainment to billions of people.”
The move consolidates Eros Innovation’s position as a pioneer in AI-native entertainment, blending deep content libraries with cutting-edge generative technologies to reimagine how stories are created, shared, and monetized.
