Cherryn Dogra has emerged as one of the leading voices in transforming how commercial destinations are marketed in India. At a time when consumer expectations have shifted from mere functionality to memorable experiences, her playbook focuses on creating spaces that are not just visited — but lived, shared, and remembered. Dogra’s approach blends data-driven insights…
When it comes to building strong brand recognition, CEAT believes that consistency—not flashiness—is what truly pays off. The tyre maker, deeply rooted in Indian cricket for over three decades, argues that its long-term cricket associations have become the foundation of its brand-building strategy. Here’s a deeper dive into how CEAT’s enduring cricket partnerships help the…
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