In an era of fragmented audiences and platform-first consumption, Ashish Sehgal, CEO of Times Network, believes the future of media lies in a simple but powerful principle: create once, distribute intelligently. According to Sehgal, content today must be designed with adaptability in mind, allowing it to travel seamlessly across formats, languages, and platforms without losing…
The traditional awareness-to-conversion funnel, once considered the backbone of marketing strategy, is rapidly becoming obsolete. According to Aditya Aima, Head of Growth at AnyMind Group, today’s consumer journey is far more fragmented, dynamic, and non-linear than ever before. Aima explains that modern consumers don’t move neatly from awareness to consideration and then to purchase. Instead,…
Global brewing giant AB InBev is set to elevate cricket advertising in India by introducing immersive, FIFA-style fan activations to the sport’s marketing ecosystem. Drawing inspiration from its successful football campaigns worldwide, the company aims to bring high-energy, experience-led branding to Indian cricket, a market where fan engagement runs deep and cuts across regions and…
Swiggy Instamart once again proved its strength in contextual marketing with a striking outdoor advertising campaign launched around Makar Sankranti, India’s iconic kite-flying festival. The campaign featured a visually torn billboard designed to resemble a kite cut mid-air, instantly evoking the familiar moment every kite flyer dreads — “kat gayi?” The hoarding cleverly blended cultural…
India’s wedding season has always been a goldmine for jewellery brands, but this year it has reached unprecedented levels of spending — and Joyalukkas is positioning itself at the centre of it all with a sharp, culturally rooted marketing strategy. As wedding budgets swell and gold prices hit record highs, Joyalukkas has leaned into trust,…
Mars has officially completed its acquisition of Kellanova, marking one of the most significant expansions in its snacking business to date. With this deal, globally loved brands like Pringles and Cheez-It now join Mars’ already strong portfolio, further strengthening its position in the fast-growing snacking market. The acquisition is a strategic move for Mars, which…
Unseen, the business biography of Zomato founder Deepinder Goyal, is making waves for its rare honesty and vulnerability. At a time when most entrepreneurial books focus on polished success stories, Unseen breaks the mould by diving into the raw, unfiltered journey behind one of India’s most influential tech companies. The book traces Goyal’s evolution from…
Creator-led brands are shaping the future of consumer culture, and comedian Kenny Sebastian is the latest to join the wave. Teaming up with Bombay Shaving Company, Kenny has launched his own fragrance line—marking a bold new chapter in the growing trend of influencers stepping into lifestyle and grooming categories. Kenny, known for his sharp wit…
Social media platform X has confirmed that it will comply with Australia’s newly enforced regulation banning children under 16 from accessing social media without verified parental consent. The move comes as part of the government’s broader effort to protect minors from online risks, including harmful content, cyberbullying, and privacy breaches. Under the new rules, platforms…
Dhurandhar continues its historic run at the global box office, achieving another major milestone. The film has now officially become the fourth highest-grossing Indian film of all time worldwide, after surpassing the lifetime worldwide collection of RRR, according to trade estimates. Directed by Aditya Dhar and led by Ranveer Singh, Dhurandhar has enjoyed a remarkable…
