Under25, one of India’s most vibrant youth-focused platforms, is reshaping the way brands connect with Gen Z. With its dynamic media network, the company has emerged as a powerful bridge between young audiences and the brands seeking to understand them. What sets Under25 apart is its ability to tap into real youth culture—campus trends, creator…
Havells’ Making a Difference podcast is emerging as a powerful platform that highlights the voices shaping India’s built environment. The series dives deep into conversations with architects, designers, engineers, and infrastructure innovators who are redefining how India builds, lives, and grows. Each episode brings insights into future-focused design thinking, sustainable construction practices, smart technology adoption,…
Siddharth Bijpuria, who previously led JioHotstar’s content initiative Sparks, has now taken on a major role at upGrad, one of India’s leading edtech companies. His appointment signals upGrad’s continued push toward strengthening its content, brand strategy, and learner engagement as the platform expands across global markets. Known for his experience in digital content, marketing innovation,…
As brands chase efficiency and measurable growth in 2025, one channel remains surprisingly underused despite its proven impact—KPI-backed influencer marketing. While influencers have long been a part of brand awareness campaigns, the shift toward performance-driven collaborations is opening new opportunities that many marketers are still failing to tap into. Unlike traditional influencer campaigns centered on…
JioStar Entertainment has released the latest episode of The Collective, its insightful web series that explores key trends shaping the media and entertainment landscape. This new instalment takes a deep dive into how enduring brands are built through television, offering expert perspectives and strategic takeaways for creators, marketers, and industry professionals. The episode brings together…
Fashion label Snitch is leveling up its brand perception with a bold new strategy—by showcasing its identity across some of India’s most premium and expensive streets. Known for its fast, stylish, and youth-focused fashion, Snitch is now aiming to align itself with the world of high-end lifestyle and luxury. The brand has rolled out striking…
Zomato has launched a heartwarming new campaign that goes beyond food delivery — it promotes inclusivity and everyday kindness. The ad teaches customers how to sign “Thank You” in Indian Sign Language (ISL), empowering them to appreciate deaf delivery partners in a meaningful, accessible way. The video features real delivery partners from the deaf community,…
Football fans around the world were quick to notice something unusual recently — Cristiano Ronaldo sporting Puma boots, despite being globally known as the face of Nike for most of his career. The unexpected switch sparked curiosity, debates, and a flood of questions online. So what’s behind this change? According to reports, Ronaldo’s long-standing contract…
Pernod Ricard is setting ambitious long-term goals for the Indian market, with its vibrant new brand Xclamat!on expected to play a key role in driving a projected 10% growth over the next decade. The company sees India as one of its fastest-rising markets, driven by a young consumer base, evolving lifestyle choices, and increasing preference…
De Beers has introduced its new campaign, Love From Universe, a sparkling celebration of style, individuality, and the deeply personal ways people express love. The campaign blends modern design with the timeless elegance of De Beers diamonds, creating a narrative that is both fashion-forward and emotionally resonant. Love From Universe highlights jewellery as more than…
