Following the global announcement of Omnicom’s acquisition of Interpublic Group (IPG), Omnicom Advertising India finds itself navigating a phase marked by leadership recalibration, employee reassurance, and renewed focus on client trust. While the deal signals scale and global muscle, it has also raised inevitable questions within the Indian advertising ecosystem. Industry insiders note that the…
Adidas has brought together three of football’s most iconic figures—Zinedine Zidane, Xavi Hernandez, and David Beckham—in a new global campaign released ahead of the upcoming FIFA World Cup. The star-studded advertisement taps into nostalgia, legacy, and the timeless influence of the sport’s greats. The film showcases the trio in a sleek, cinematic setting, blending archival…
FMCG major Marico has announced the acquisition of premium snack brand 4700BC from PVR INOX for ₹227 crore, marking a strategic move to strengthen its presence in India’s fast-growing packaged foods segment. 4700BC, known for its ready-to-eat popcorn and snacking range, has built strong recall among urban and younger consumers through its association with multiplexes…
As India witnesses a surge of first-time and digitally savvy investors, NDTV Profit is quietly repositioning itself to meet the evolving demands of this new financial audience. No longer catering only to traditional market watchers, the platform is reshaping how business news is consumed in an era driven by speed, clarity, and accessibility. At the…
Bajaj Auto’s iconic scooter brand, Chetak, is finding renewed momentum by tapping into a younger consumer base. With nearly 40% of its buyers under the age of 35, Bajaj Chetak is increasingly positioning itself as a modern, aspirational electric scooter for India’s youth. Once known primarily for nostalgia and legacy, the Chetak brand has successfully…
In a world where large IT companies are often seen as distant and corporate, Tata Consultancy Services (TCS) found an unexpected yet powerful way to humanise its brand—through marathon running. What began as a sports association gradually evolved into one of the most authentic brand-building stories in corporate India. TCS’s long-term association with global and…
Apple appears to be making a strategic course correction in its artificial intelligence journey. After years of positioning Siri as the cornerstone of its AI ambitions, the Cupertino-based tech giant is now reportedly looking towards Google’s AI capabilities to strengthen its ecosystem—marking a significant shift in approach. Siri, once introduced as a revolutionary voice assistant,…
Alchemist has taken a decisive step toward expanding its business horizons with the acquisition of Triton, marking a shift from its strong real estate foundation to broader, diversified ambitions. The move signals the group’s intent to build a multi-sector presence while leveraging its existing expertise in scaling and long-term value creation. Traditionally known for its…
JioStar Entertainment has released the latest episode of its insightful series, The Collective, focusing on the art and science of building enduring brands through television. The episode features industry experts who share strategies, success stories, and practical tips for leveraging TV as a powerful branding tool. From crafting compelling narratives to understanding audience behavior, the…
Hopscotch, one of India’s leading kidswear e-commerce platforms, is leveraging a fashion-first approach to scale its brand online. The company focuses on offering trendy, high-quality clothing for children while combining convenience and a seamless shopping experience for parents. Key to Hopscotch’s strategy is a mix of data-driven marketing, influencer collaborations, and exclusive collections that keep…
