Hockey India has officially unveiled its new campaign, “Big Is Back,” marking the return of the highly anticipated Hero Hockey India League (HHIL) 2025/26 season. The campaign celebrates the scale, energy, and renewed excitement surrounding the league, which is set to make a grand comeback after a long hiatus.
Designed to reignite passion among fans, the campaign positions the upcoming HHIL season as one of the biggest events in India’s sporting calendar. With bold visuals, dynamic storytelling, and high-energy messaging, “Big Is Back” highlights hockey’s legacy while promising a refreshed, more electrifying experience for viewers and players alike.
Hockey India stated that the campaign aims to reconnect with long-time followers and introduce new audiences to the league’s fast-paced action. The promotion emphasizes the return of top domestic and international players, competitive team line-ups, and a season expected to deliver world-class hockey entertainment.
Officials from Hockey India added that this year’s league will feature enhanced production quality, upgraded match presentation, and fan-centric digital engagement. The campaign is already generating strong buzz across social media, building anticipation as the countdown to the 2025/26 season begins.
With “Big Is Back,” Hockey India is signaling not just the return of the league—but the revival of a sporting spectacle that has shaped countless moments in Indian hockey history.
