The BFSI industry is undergoing rapid transformation, and the afaqs! BankFin 360 Conference is emerging as a key platform driving conversations around this shift. Set to take place on 25 November 2025 at Fairfield by Marriott, Mumbai, the conference brings together top marketing leaders from banking, fintech, insurance and financial services. The event focuses on…
Jewelbox has launched its latest brand campaign featuring Bollywood actor Vaani Kapoor, and it’s already making waves for its refreshing take on self-love, personal expression and contemporary luxury. The campaign positions jewellery not just as an accessory, but as a celebration of individuality and confidence. A Campaign That Feels Personal The new film showcases Vaani…
Plum, the skincare brand known for its clean formulations and cruelty-free positioning, has taken a distinctive path by putting its founders at the forefront of consumer education. In an era where buyers seek authenticity and clarity, Plum’s approach taps into a powerful truth: people trust people, not faceless brands. By allowing its leadership to speak…
In a strategic move that could reshape how casual and serious gamers view Chromebooks, NVIDIA and Google have announced a brand-new cloud gaming tier — GeForce NOW Fast Pass — exclusively for Chromebook users. Here’s a deep dive into what this means, how it works, and why it’s a big deal. What Is the GeForce…
To celebrate its first anniversary, Myntra’s lightning-fast delivery arm M-Now pulled off a bold, mouth-watering marketing stunt — a six-foot edible billboard placed inside Maxus Mall in Borivali, Mumbai. What looked like a conventional advertisement actually turned out to be a giant cake, leaving onlookers both delighted and bewildered. A Campaign That Blurs Reality and…
London / Düsseldorf, 20 November 2025 — WPP Media has been awarded the consolidated media business for Henkel Consumer Brands across 30 European markets, marking a major expansion of the companies’ ongoing partnership. Under the new agreement, WPP Media will handle digital media activation for Henkel’s key brands — Persil, Perwoll, Bref, Schwarzkopf, and Syoss…
Purchase, NY / London – 20 November 2025 — Gatorade today announced a strategic new partnership with F1 ACADEMY and 16-year-old French rookie driver Lisa Billard, marking a strong commitment to nurturing performance support for young female athletes. Fueling the Future of Women’s Motorsport The deal comes under Gatorade’s Fuel Tomorrow initiative, which is aimed…
Perplexity has officially launched Comet, its AI-powered, agentic browser, on Android, taking its signature AI-native browsing experience from desktop to mobile. A New Chapter for Comet Comet, described by Perplexity as the “world’s first truly AI-native browser,” was first introduced in July 2025 for desktop users. With its Android release, the company now brings that…
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Magnite, one of the world’s leading independent sell-side ad platforms, has launched Live Scheduler, a new tool designed to streamline programmatic advertising for live events. As live sports, news, award shows, and tentpole broadcasts continue to draw massive real-time audiences, advertisers increasingly look for smoother, more reliable ways to place ads in fast-moving environments. Magnite’s…
