Vaseline has launched a fresh and engaging campaign that creatively leverages the popularity of iconic Netflix characters to connect with a younger, streaming-savvy audience. The collaboration brings recognizable faces and moments from hit Netflix shows into Vaseline’s storytelling, making the brand feel more relatable and culturally in tune. The campaign showcases how Vaseline products seamlessly…
Omnicom has announced a refreshed leadership structure for its India operations, appointing Aditya Kanthy and Prasoon Joshi to key roles that will guide the network’s advertising vision in the country. The move signals Omnicom’s intent to strengthen its creative and strategic presence in one of its fastest-growing markets. Aditya Kanthy, known for his sharp strategic…
D’YAVOL X has unveiled its first-ever eyewear collection, and leading the campaign is none other than Shah Rukh Khan. Shot against a breathtaking desert landscape, the visuals position SRK as the embodiment of timeless style and effortless charisma — perfectly aligning with the brand’s premium, edgy aesthetic. The campaign highlights the craftsmanship and design philosophy…
Garage Worldwide has strengthened its leadership team with the appointment of Ashish Chakravarty as Partner and Chief Creative Officer. Known for his sharp creative vision and decades of industry experience, Chakravarty’s entry marks a strategic move for the agency as it aims to scale its creative capabilities and broaden its influence in the Indian advertising…
India’s cultural diversity has always been its strength, and today it’s reshaping the way brands communicate with consumers. As regional identities grow stronger and audiences seek content that reflects their language, values, and lived experiences, marketers are shifting from generic, pan-India messaging to deeply localised storytelling. Brands are increasingly recognising that what resonates in Mumbai…
With air quality in Delhi dipping to alarming levels, many traditional remedies are making a comeback — and Dabur Chyawanprash is once again at the centre of the conversation. Popular health creator FoodPharmer recently examined whether this age-old formulation can truly protect people from the effects of toxic smog. According to his review, Chyawanprash does…
SuperYou’s protein range has quickly risen from a niche health product to a favourite among fitness enthusiasts and casual consumers alike — and its success can be traced back to one key factor: flavour innovation. In a market crowded with generic protein powders, SuperYou focused on what most brands overlook: creating blends that taste as…
Instagram has rolled out a new AI-driven feature that allows users to hear translated content in five major Indian languages. The update aims to make the platform more accessible and inclusive for India’s diverse audience, where language often influences how users consume digital content. With this feature, users can listen to translations in languages such…
New-age influencer The Rebel Kid — known for her candid, often dramatic storytelling on social media — appears to be switching allegiances. After recently highlighting Perplexity AI in a widely shared post, she is now turning to ChatGPT. In her latest reel, The Rebel Kid recounted a late-night date gone wrong. Back home, feeling alone…
American pistachios are carving out a strong presence in India, as rising incomes, health awareness, and evolving food habits among the country’s growing middle class fuel demand for premium dry fruits. What was once seen largely as a festive garnish or luxury ingredient is now finding its way into everyday snacking, restaurant menus, and dessert…
